Gittler rebranding efforts tap high design over price point
Posted ByErin SheaOn In Consumer electronics,Featured,Industry sectors,Opinion,Q&A | No Comments{"ct":"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","iv":"3c32322483b316da0b1bb5990e954717","s":"38fe8e269d91998c"}