Givenchy throws out the rulebook in lively effort
Posted BySarah JonesOn In Advertising,Featured,Fragrance and personal care,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"6d09e7fce8a79e79d91f81e96febeb45","s":"141b0e76e8a0a4fe"}
