Givenchy throws out the rulebook in lively effort
Posted BySarah JonesOn In Advertising,Featured,Fragrance and personal care,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"98160bdaf8189138aa1a6ece0618a7b9","s":"3e659f48d0090182"}
