- Luxury Daily - https://www.luxurydaily.com -

Givenchy throws out the rulebook in lively effort

Posted By Sarah Jones On In Advertising,Featured,Fragrance and personal care,Industry sectors,Marketing,News | No Comments
Givenchy Live Irrésistible campaign image; image source Sephora Givenchy Live Irrésistible campaign image; image source Sephora

 

By Sarah Jones

France’s Givenchy Parfums is encouraging consumers to explore the world through a lighthearted lens in the latest campaign for its Live Irrésistible line of scents.