Givenchy throws out the rulebook in lively effort
Posted By Sarah Jones On In Advertising,Featured,Fragrance and personal care,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"a53747bafc1e6cfde42af0f306b2dee5","s":"49da57bc1436fc61"}