Giving audio advertising a shot
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"bf0b1cfbdce79f720fc52c8b7d08fffb","s":"156485e4f54ee9e2"}
Maria Coleman is marketing content manager at Adtaxi