Giving audio advertising a shot
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"cc1aca1928e6a6d20cafec94b1898ee5","s":"460af44cbc2967d1"}
Maria Coleman is marketing content manager at Adtaxi