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Go beyond data to curate bespoke, memorable events

Posted BySarah JonesOn In Events/Causes,Featured,Industry sectors,Marketing,News | No Comments
Image courtesy of The Plaza Image courtesy of The Plaza; an affluent consumer's social circle is a prime opportunity

 

By Sarah Jones

NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.