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Gold is Gen Z’s new best friend

Gold is cool again. Thanks to Guochao, the precious metal has become Gen Z’s next big statement of personal identity — and cultural loyalty. Image credit: Chow Tai Fook Gold is cool again. Thanks to Guochao, the precious metal has become Gen Z’s next big statement of personal identity — and cultural loyalty. Image credit: Chow Tai Fook

 

By Jiaqi Luo