Google exec: Leverage omnichannel touch points to drive app awareness
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"620b24ee518e0f55ac6a416d7937aa9f","s":"45f932cd7d97766a"}
