Google exec: Leverage omnichannel touch points to drive app awareness
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"15f5358b1774bbb622c3870b7c9f22ad","s":"3888e2310c5dd65a"}