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Google, Pat McGrath Labs to host augmented reality pop-up in NYC

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs


Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.