The Wharton School's Barbara E. Kahn is author of the newly published book, "The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption"
Great store experiences defined by 5 senses: Wharton’s Barbara E. Kahn
Posted Bya Luxury Daily columnistOn In Featured,In-store,Industry sectors,Internet,Mobile,News,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"9dc63b2e68169fc113102c61dcaf4078","s":"e86e85b2d7216d34"}