Growing concerns over ad viewability: 3 reasons brands should go in-app
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d0f8b6b930596a1673af6bec99b1a360","s":"3bce5d93b31ca9dd"}
