Growing concerns over ad viewability: 3 reasons brands should go in-app
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ef6e1457dcfd3b1a40ce4df6c1860575","s":"ead6807556490385"}
