Growing concerns over ad viewability: 3 reasons brands should go in-app
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"v1kcvjoP3GDat+VF2\/5IPTjopcmURro\/IVjgnpYcf7uR2yU86aeAkgkCKNH\/3ObmMaohW0cnpE6pP0DtK\/SWXBILOms\/4+4kwAkK2S\/y7AMgdri7V0sF18SKdiibF3Lai1Up9oeP2dXGMKpLrhDcLePvzIQ1HZNWL8s8QNBTAssXLGtuXq+dSu9eTTenWny\/sxX82qWI+nnAFH\/ciMYHo1NFJIH4AbmgHwiJs7c8hzl8Hb4+SYs6AuSA8D+sQQ87RufU4NVgmC6JJXJl1ALbTw77WkAp+6\/dJJV31AudEGrSZpY9ysYr81lIU33cAaNmOGAICepZrfFbh95Xzmqpp\/rdLOjfLD26uxA6JviH9XQxly4lMS7rrSfNPcDKTYtqpWYTCsLAKa4LEKSpfGGOQsjQlCDUFIZ6HyEEQHJHZx8dabaqNSNZoO+nDA78xFPeGe8vo6HMBbygQQHlOv2cdA+mgaAQXe3EvDkQ3W2+r6POzrUxUsj25zBpEAFoVwlSTyOms9VCDhV1Ntrtmq0x7SrbL7YMNJzW1HQNBX1ARJuMLoHMNX7zchrp45thjDiFzYygBLZFr4A\/EV1cW9W5d5kyNvyuPnlglxKIQbh+0v26IGvCstq3qhxWTdqUBMMPth7Ns32jlGyjVIxjzRHy2XEippXMTufEMp\/7HgIgBueQdGUxnjpZIvZ+QAlKdYEmCd+ttVlhZFMRhWWimDxuIrfF2DYD5u9DDCfnLPoxEBDuIUa5JhLB\/GYiyVVnO75mc6t382GgXvL3wzqEp0h9WLEsNDYVFZfopYVgnDh6pGuRV\/jjyU527lZ1ZmdDInw38EszFEFs38\/CJMEK2a6ZyWF2xOvbpYbp+NIHgEXEcMleHa6iGjAUm9V\/FhNyXYarkYAmQBq7RlgOrcMnM\/9hfb18\/aefAqNoShC8rpAnA\/Vs8q6KSZLA9aibTs8zcfVBc5B262oROt+0IgI3O0ZHaIynvbDibTl4eXG+N1+ViwTxYOWme2Kc+Tlqm7fL1vbzhdNUxmUCfZCucyMU1Ax+6PnCa\/rWvzEf2rg5JKbSWr9SK\/SbwlYjUd\/Y61UwoHKaEwM8NK2POXs6\/r+PLqpMo0\/gCHKtAZzHHJLzYZDqKZf\/0AV2DQzKXBxIUMUCqiVv5+kqTOiS8eqXfhBVrH+VR9scex0QB4o191iFnucUDKtPzF54me3EcZzKvGJa6+kawqM+zzvu46q6msZ6XjoEPqgbIU0IaRsGAFbdEJJJukaO1IO+spLyKxLn0ioiRLAOukl9In+rGrk6EqUeQwugDC6lf9NW1QqMiDtpO0VYr4l+ufvIg0BXxyltBzgFV0UUyHjSEagR1IFtglmWkNpBNSBOnYs8S\/T80D9kTolTKsVE9xLmWgCFPoKOgpV7cdrVc\/iCmTLP86BF7Yh1mPzkN3+i593j3bVzlo2eNd1ewCm6CZIR82e+kOqFXFp4+0GYm\/WoDO2IY5hxMaQETcL3FJRuMiIO2lgQjkj25ipeJLv7dz6qhDCw0dIq9mT1bZKQKAwwtW3UkWP3Glwqp+rNe6Ts7HZldKWGQW70CNwPGS6tdQYAIBKlL8kTT9w53j16+eZiPxegxj9Kwz\/BmHCEjSYBzmbSQqmyTKSsG4dbDMqtAG8kvS1s1keKjHFQjwmvOpJFXw3ve\/viKZiMXKA2BjTyUFpB+MRWxGrBPBnscOO03xbrRMiv\/CEXzelYxsY42sDK4STPkz9jmcJkOQdSK566rWGfkhQMdpFgv9qrh4RiIYZFYLJlj4ALR2s3b1uUjwUce0j9CNDhwcGt9nOFSGjUYikBnmiNv1Q10oymxW\/reiKDtXYxaOnPW8fLx1mgdvGFP1MJi4fJR5YWoTSInCiadkuTXmWJvV7LjV1mJyhzmS\/krz+tIUkJxpABEJS8OCvLMz7TsZUUi97INf7gW0E8NR4r98+hYAu9y1r\/c5vHQoIZjOqX+UC7os31cWF4WzXtKFDPhZYrVdxnJ9+rhz8NIluoiQXrm1biq6tE6FskVNHGFGoj7rMIaVWtZcZPHCLe6s1vZBmJMDeZnJuQ0ySxzZICrFubLqvEMspoUqKrPAgsM2qASuovgoXPzf+hJ70AWUxo49k10DtkCDWPWwd9+YIrDtxYjvvEvpxcoMv+GAsqgBgCP9g6jRVI76Yt\/j7uITT3YgNESJwAM5YJpJzKzLhf17VEruAVMifS9usRNbY2SV+tMLtj0ea5UN23WId4C0G0jkfYfN+hgY\/\/GzEkLRxxla0NrYXTMISk0cCwn6qUeyywHRQ1divJhjCjnyJa5eVaoyuBh+WGCo5LHBfW2sIM0pbIdaPaShBMAVc54KQ23WbcWRiB\/0bFOgtkzYFe+RDuOdsqAEL4salJzum7Utn1peA8e9g4a\/E1\/fP+nFN3pcIWPKoPxi1KAdhl+xKqjI0bywR0dOdr7T9Xb9fJL9jaM9if2GTXcXDW4pfsG6PG8AxrsbThM60FVMZcGNx+mjvCeOdRM3UhQUt\/c+30FpF3q\/tCNTvRZxz4UvEUPsTNFEX3xdx3P3lZaz6ZIaVZQjfk9\/Tb5ajgWttOEK6ULeHkjscMPKrCMbe097Ks31KKK1TJaJ\/uAp9UiMdDit9ATiujGNFBcY0G9ag37yurK8yL3mtD+SaQUklcp7xm4PYk3njWLnw8o6zQPr4weJzqufOy+7+1YhVb7Wa10yKa43Dhy1RXnhJ6PxG6DQWDALX56y03\/M2MhxQP1MeNdiMG70ykcr+WUef9eq2gwRg9tZuWq3lx1ORCTad2t5tip2u62o8leWQkXVvyFv8FI7nZRTqmqWtdfGw9wUo1d5vtlc7dtpM74tN0M4NmNtb1gR6Ob8fI61JI0SYThHP51HGOzb0xoLheut\/6EWT753lzWuczJk60zfBMXIYbZc5DmkO7DMvwwhBnAjZLPPwUcvtoFsK4gNnzDIcZIp2n+AU9prN4qkUVcJq7lgo+kQs2r0J8lyVbaf2SGtQ032D8pPcVUXTUuN\/Kn7T4AqcCSZxwi\/WkVFboUn6P5fV11ST\/0nLaS9chW2scT5\/QJh0aY5JhvLRv78yog9gv87xuy\/Fm5D5zSebMrUUAN\/soh6EipmZteggOLSlXEkqCgyAnPuvL1PArY9zO7+cU54Hx8vjZhdEa6T5rJgf1fgDcrCTA0Zf8BbgJSDdj+iSaNIQ8PttCIF7otB71+SGnpG2IPGQNU0W89kYZRceNowj4RWZRE7pf7NEOnfy5zFzI+NhdLywIlGGqj8PW2jNUqk6UlN6vH0l+VZbVJ\/HAJL5s5n5ZCyP1Y\/J16BT3dLLMMJiF97LGUVGarQwOAE3k8Xinou8OhR4XEz0aeWiglIt7YxHjfsi6XjYxokoiQosG\/4gcYiTurXt8c26URXVFgxweuMhlPYiQLK9\/VDJ28jnpMRYCunYkpUIU2byzWVsuttwGAOJlxeB8+yjqK7KjfDnss62N4x2LffwUohdWWnumJutFcmiGCuxaBDvWv0a2sWlNpBgpZz9767cM8cLSqREjR4Tse17Smu2Z1VtbBZaiQfnnogyhlc2RwrQuvwHYi7J\/elveF5A2YuIUmQ5NfyYYAHgc4uIerJ4Aex\/HXAxtweRwbGuxDVJj1coYM9hBMNzb8S\/oWKhixj7\/eGov4E8L1OafLZpADcanZmK\/vu0XehTsAoi9XrC0ijLXc21ld\/z4I30VIEdaqroZtd2valUjXvAP5jZAFIDwWb+N1VnaXawMZazc5A0QwG+HWOEiq0bhx0kqOM1WqLa0AbsAvMWzUOab1RWBWEfH5ZxZh8wXdf9ITTPxneIqWEaPDP9IHfnPfubC+TYu6rWdLPHGkoq7PGbd8uTUpwqk8M3EXFCaySF3RtULfpCc8sHx7iwDODYULAle5Lq0mlkuTp\/iSi7BXGUn4u6x+ApSKoJch0kJljTt7hYI96C6QUSDlD7Wgi2ISX\/frGm5Ft4lHaMS9zAcbKirF4xrFB+NiLb6m6su5FGGm+qhhp5YxQPNn+g3KFsTGB8hK6ZeE2eWYuH4F7dG10P+s+fqF31CbLYXBkqGXSUzONEee9+WmkcUlpZqNYFGvRX+klTOXFvWnFwH57fIVoQd10iC53A+oADW\/VjQfxradAAyONK9ayi8OGK4S60gwrcyNfGKAad+s4UGPlO3wEbvGhMHcl+esIjexyYL2OfOpoQo1GYRIxxv73c0CyGwGwfmQpN2ri\/61EF2g3Y32jm1agHMUhtlIkzWk3ilY1pFg5XVVLIKYuf0PM3pajZsehC7lzlF5NEof9sdcMPyCkdgSegQhyCsal\/meuGqBn\/sPu0o3N+UmhJZ36YFnmsX7YpAbrmqXd\/K5PRQgLRj\/4itvhcxggzof3xEE0NSpLZOy9ST72Ya5clJLQt5mGro12+ypjLs5wDu\/I3GsJYGQiF7h6YE5k8cKEizB+XoB8u7v+8z1ES39J9SwFEuq3XkIgbWVL\/eNayOyjOn6GXadVGfGtkoDzd6WVLNN+zSSqcFEEOzx7SyXSqlSBbifkz9Va9QD0hqrrFNb1HYWpmm0sijN0oIoPWtiHhtzTj2\/f4fOGQMqueBoqbsScjEiW7fgFDGlUw\/zMUxJs9JmraSgtgesRlC8TZzrYdF6hmcu0T6HB8YlzeJy\/USiujczq7Swd\/x9Bym5AHrXmU+dDqNTiiDjkE1EWWjvfoPfAUvpzlj6Hkbu7r\/0gKMX+\/FI2soJMZ0bzKr6iu2Uir5W3FP6RNW\/KTfVY1YIUSBAxRyNgWZPvJmd+FiJIZQEJ4P4Hv6mjr62VnN3\/j\/pb6jlPbA83SUS2iOnN8miEXhSkITE1sQsXj045lrupn9m\/QODn582mTZMLKfcpXcOSXh+iMhwWbdrp9BMt3mmlpL725O5MCj9pWok7jtv8syh4hCLQYqMdnawnHo4k244yhf+xJghj5nhwptZG3sJo3VcmCcCJXTm6VBhDTUlydAAR5TIB+S8EMTCxIxfFzXa0QT40YJDI+sP78Dwpt2qShyslgZgQfIAuA\/IqfBz\/VqVt\/LQUXo2joHFzj0v22a1I\/rgqFiXxZ+fCmx0XQoSAzLBsVbuyH5ryyygDwua69vE+ScuBfwEpvfb539YfaRUxhLZOjWkw0bUZkXXhbODwwms5vJV25JGn7k9JJcSeD9CJNeVBCv6wf6217lRFjg90eAqK12Ht0jXeEmNujT0wMrSVlhy5ygF5b+PGrU3QBpwxHhYuOTLjXgQf8cwqld3gAKvhdeSuImaNLRMTWCbRE17L79tTgpbNRwM8gzozn9qBFRLFONm9olqvJlxXEqgKndI5ntY+Ew72HHvHIs2VL\/dkK0qwTUiI6vxPnfl2s5rQsgFlWdWF1B\/WxrR2tsaCJwS9Vxc5iAtuIdg+mu2XIVRoGSXSuolncN0ixwFDh4KD807vbiZwHyDu9zrWU9fmAtFGMkV7p73fHb74nuX+vPhUG9IYmkzL+h5a+QE9ZtJorS4uB267Spu7eBkqSO0d\/fgKn6eQqa+m4w8E1L6FI9gJUwIODbeaO9s4WQ\/iVGTBtAf6y9dDUg7Q3Xlg+Fs9JuUF9W39tJdGXjN7VyNsunaA9JsPnEgbqyyC2TgZYXVU1rDh0edzMkw+zoWgEdvjYJF5vF2bqEjVzvrBoBUosu\/Kdj2JS4nDm95PFa7z6miWg4QqMkXqfCQQHOVyKCWZPX\/Bhw5RdETOisti34+vyDUEbrGJbkS5I19pj8+j5LiuCJEuMjLAppuh7iDXAWAl\/IfP4UYPGqKl2YVjx8m30SP9Q6HdplZ\/Uk5kxcD2Ss5yjpfq9kvj2x\/UZ\/cOJiHl0n8vPFa4oF8fQ7HdIwIf8XfSYuVjhW+uXn\/3W2TSB4PxQC1fmTZnkKp9bErj4NDj2y9+MD1r+y1I88zEVJoGvZpQ9HZ8prZcIc3EBp8V7\/JvQ9NC49jsdGzdnp6V5wxjFgSrb6Hr42Y6OxCPhoDUhPCviJrCtj3aNMduZWn6a2JVdZV7gh9Ke2\/mHa1gRriTrvTrnfWcXX8DQ4HoNhso5yQf7EQDPMBZP\/wm0cdF6yr8yjQcyzKUxXkoVfARkHpVdgPwvTUUiNJdVplsp69A4LpLUT8zHbKzIEl8HaI8y5Bw4xXZwRR0tsh\/Vko3Q1fQxFNZUqb7rwvEVM5rmJO5wbJ55nYxrjg65aNIfj5U15+MAHv+vJSdFfyv\/D1XtwLy6ueNG7+XHEyFF3dMLy0PXYNZ50exRAjNDS+99qu7decjN76dsyiDHSrAonH6PDo3tuTEc14xms7s3AwkLJW\/OjLb66h1tG9z\/t62My5kFsbLGEQOwUaEqNS+uYtrYy\/uSBOqqk1+Tc14i36\/3jdRYk+UAewT9UAb9cOGDEiVdR3ldJ0dGv3GdkQfpjQT+4fOiAhkRdXjZkjsiDTKkCDgfbP16ZKPQxDmOzCc\/8KBU0b078+K666yWj0POUb6mmh6EyMnlFm6Eglk3DZlItX+IYcgzBvmcinTuSwr95Qoby7oDvIUQMCaJLISs1LIDo\/EugeLGLydRCmRld4ul0crZWvY3GqGsoeEZeyUEtlU0GsKq7Fcj\/Ag4BpfJfun3Tay1XX\/16hurycuv0Gu8XTWPlwH5A2sr2GTE7aT5OUmc\/RmtHinXAH0yvGTIUuCUGr1Jkl02Rj1mg8g8Bssp9M9vJ\/TuhSLri5gzvVXhsaQ1RsIoVefddm19uZ0RroC+hNOypQPiERxBBwmbST1opz96KNbNfAOgYZTEESccNAivAseRiBcaRwUUSLF1fofwPcRxPw5acOl11MzGwFvJzQ2Hgl+3PaTTubHb0ouVO43zg\/nDlWmkpeq6wIXNyznR7XluVb9ZFLg3jRZ5Jf64bAffXfgznCAoOGmEXsO3llmeMAchZDzRaj3XjtIA18FCgOR\/yWppiInY6zFppWFPn49B3y3QvMqo7KNxtf3vJ\/9Soxsji4QmlU5B5rQ\/WHNvGvBzYSXFuQYA2iFYb3ZxT+A5JbtttgvLMPvtYZqningUaQW3RmehgAe78n2hUPEvs5QzQ4+IdavYG4lpCfviYOpkEU0j5kgRLIf78LTeMNAHra1M9A8KadUoY4dn2gkhs+vHj\/QZRnGw9RvKcGWp+zMW2gGuoGNzwvS7k24hKegCARvl1ZP7ucj9jR1\/nOpSYAykkkpWUv7nNZUoA2WufiDakNDdfmSJVD2xubNl6q6s5ZgAD1XcrPZWylP0Wc9QyZlIVP1VRKOQ8p7qBUtbOkv5CUxIPvcY88TfoIVZ6zlgrCvd+aqdIJP73s6S1L\/PSXvSpA\/2rHpmmBpTX63vcuoiKt1PuyG6VYyCuDQoYWzhJrdtG3fCou9ba\/HmcJkuLM5pH9yZc+V+iLu7AGM0qvGh7qhDo\/\/+ujCmXP+ny7PRt2J2pNscFBvuH6JtIIl7t1zKAcRP43qm2SpKoLqTak6NMKqYMF6vZ0Y0ALJ8QmE57jpRFR5Q+PJRuyjNdY1gwKXkk5wRY4SVAGwR6pqnyF+sLivMelxGnSza6bglJz8ZIXs3hU++8v6a33rUp16T266co318sZYIfGXkdDvNKlA6RDI3cJYSKxyDJkLx08OguiEzvLFB39tMdxl+lVQWgVef8imYN56PJ3ZgWbdpClseHdheKXo\/My6HKkg5ri3PK+3iKxhPyXaLwI2+wKiHAmc\/cNpirJ8D1mI\/tse3rNwh7p2TIOOplaJMycmdoPqUn\/E3dXmgI+oFrkwVhEWXLVLLe6uh2bTb1c984WWZ4tDFYFTgcEQ0Ls8scW1Ab6X5+un\/DQhDsRr2Fno6ebGtdty3R9ElqzWeNvtCDMZvA3LsiSYoxOlT7yiF46H0izJWfo5eR951t511+npoPkIBwOtF0LYCDtLfz5DnRsxe8cgTTtuRAufRtXOozK7cyG7dpRu+ih46vCjS0aaqFSKS5qfg7+JKjgYsy2ftaEYVv4trqE1Vm4O8=","iv":"0bb18fdbd49b2aeb28ad9b5ea1c255c7","s":"3de842f7ad4ad840"}