Growing concerns over ad viewability: 3 reasons brands should go in-app
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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zcGv\/jlu4AxauyXxfxabef8LmGIamoHaKBAlXy\/s1pa1k4DVSs57NTI4K0woUTtmJW5bCmPbKYwAqfIIG7Br4pcddU7aYfPd1bRoc4L+Fh8GPnkagRKPv7w44VuamtVYqCxWisylG4Ewm2LYB\/D6w7Lv0GirzGfnyaVlfQhfRmrwtrZwzUa1M3rU5skz2M5e4pXocQWnmU+rX7DGFj7318ePOQnlEty434U8jDyCS3QXN6ZD5n7rp8zoXN19rx67sBLY16qIU5SaEWzDtJ9HqyfLztbMh3UBdRVx6wipeicctCAzsrn+jV0\/oZu8PCWtJ1yWDFaoiKbCy4I650Ohhqx9fqpvzZzlILpuTEIuWPLf0a5IHQfRSniIGUXNYiS80lINKndj\/9q+vAPoZbd\/IaqVcd2ErQOR52xJioLGXccJg0NA7zV7teyiqWM8b1Exs\/DWdXd26VcY2vChl\/4WKvna1+cN9DanOjfmGOhukDDf\/sFdRb5C6u0Z+ULMgVI2NWPTDZgsYjJ4WV9\/7YxnO7atNW9mxYxBqney7vuKzdDnNI34Ww+qYtwNlUDA7EJ8WImZCHApJ\/YMKjOJ5sFampREldGkWStGoh9M\/y+ArOv4GaV+62JyvS9fp9JQ6liXYnaBS5OEWjQB\/bPBcqXse\/Ovb3jolxtrrLXp7h70OhfxUsVvgX8qRQETgqGZUnu40xlqpTnSVWQ\/n9lLQWmNuPRopihhTzXP5wZiFFGnXUitgzLUWWBQ5vhIsVfioFZBfCNBKTpDLTgc5nWxOUiXKATnHdRAYiAFD89LV352RPUpnc4BlGVTPUgsRLcly3BVvu7K4COUomwNufXv\/sVtu+IR2z\/v9mqCOCZVjRcXL5lH0sYegbGOTS4emX9qOIyOUVUUgFUkAahEHIO01qPCpdrVwVi7ew6gVEBYH8Uh\/FtNXSQ\/WDb3mxYx9xF5eCmZ5PaOy\/53FzAvMlUkVbeviEwAgO0OTac3hToi21XPXAObWdCGfUkT7SkkgNhEZyPH6mllKmU1ebKiSiZJaOe+3SWyWhhfaAm+SoI9D8SakoywA2GzTdneA2gQsRzRjlrvnAKZMI5p5swkJhL3MQbk2BQDxFmkgELksJsysSzY\/XJ9\/o1Cfh3XFESj0fXR3jtXu\/IvZ8ZxVLDusIbs02Q0wijsCl9zuIc2Gj6vidUUjjnkzHmxnKkvnjA7F8m02XCdbts1Tw\/oDTZizGhoYlA6fdN6jdaBnHjyvzZ\/9G4uC9onOLIx1yubAKhyaridn8GUcn83eoxOSm3DlQGocxHQUAXcYmjA6PJiEVF8A39yAGtnumR2tcStcS+hF7mlxXcP5\/4lf2ffc\/Sz2DrG6H4R062dfIfMfEBjAm6mT4JjK4KNm8L8xGcfMVIcNDPNrZvyhZ6iRQ5XLxNxDRgWHVAPryTPAG1EsqTWoRGuvTrpQ6NgR2atRGEkob54FBBQYPml4pm9A7afF7tbMIzsOnhBjYqydO+HqKUwmVJXQ5yEyiMcsv1EsI+PEQAEQ5n5MLDD8b1sVv+\/vR8aP755s5KrsKiMQif4EgBPY4WL3MiXuVoqnrtsr78kK6U7lN44gvy2e+ry8HJr4wMpmNNS5PcN4ws8ho9jM\/76XV8VteXg7oi14FMus1wBuSZ8LWswD8OuqSRE5X34ATKIAUJltTyXs0ujbyR8DAzsX5ciZedgGJT1mJaVzds8XwoKaj6R5jpqLvyvToisrFAlQXC6lgoZUw2jCiIdWFPjLLf5Kk9Jbx3yPfTH1M\/LjNbHTg79\/vTXPDazkJN5VSYzB0jOVBHoqyiX5v8dvoUpwb6SoOYT6PnuR8cyq1EieGqw6mLEee9xycbITn63YSurATS0H6drsjJF+vr\/BFJL3+hyAKzRmDGtGdjj3pe\/CZRXtzSFziqPExfxBsTlExSUNtTlGEXT\/sQDE9B8F2ercvosUFCup70eUsIjIPkxVvPpLqW4jdSIdntwRVRmTWq411xYRdx\/U5Sbew6dJiYmDe3lZTSNftKQSu8o8AQ+ONNV5LE2tLAWyMjhvviYN41oWGN7KAsdaGHMeKnAO3CSBPxOJhlmBw1cXiZ4Us3RKktoKiWTjZqxKV4+sRMOGX2qtPYPtGA6K1pzfqpSeqkASWF0q81IGp3Ue7+x8K117ENdL+SA+zhL3Y64Na1lboxNyCOtgXcQZtG0m1nxjjY1HeXvHLPpQ1x30o5NDsVwvvubD0IdYg8Ne+KfNjVWzdSeiQv0VxVGHhtaxcoTnxuP0cWksTOnQ\/\/Wpnv6En07epAINMRdqGIf9j+2zMA+QnwcDX8ySre\/05SMkOb0am0XSvmZkiGX4spvcxf+fEsFtzsezvKDpdNfwi6AkTTMYwNhqEQ50pkIryyIamcFr4cLrMU7VFLP\/h98CbU8En8MdWQCbu5diV1TpY7qBQa4Z8zUpRHXlKOfHT+vRIBD\/HitNfqrLMvwzcXUZSonhwYlQqS\/KekxZXKgBi5PHsgnApWk3JDdFfrfD1gH1hTzlAXUe6o9gEL7FNQYrFHw1AR8dgwC2Hkg+4XLKjJaT1K2M\/IGfaQIkXE6HeYhyzVHkxCUw3DL8CqpKfZTRNmUqHW0uvBsEKSxfxZcZwTbnjXYCzxGOKNQnOCUSpBdlG5ljniOnFanBTK5WXImsmev2ebxOmI89JY1gYgndVQI7OWmU1OZ5OtJgss68r8woiS9MhPtP8nHlP3GV+8Sfm7SHKychrY5oCYXc8\/uuDVNHjqSPjgxkzFf\/pygimkSLWDq9gwqhb\/egxq+S8Q+zMVm1y+OnkgGX\/i48BvAk6UKqacvQ101aYOQubAj63qwFhrQTjh8V0EFfwCrulGl+xBIbTCXjKalW4tfjNwk9aOnkFcmp5X3DZZvinw0zRSOjNzaixaZIUuQv5yEjIAUdMvKKkPovNPWNp1QLPFxu76RkPlLBo0qn7h63bIggY4Wq\/c5JS4VeXh5BgttEuIkkscGg+kc23JCwwGgsAbPUeZe+CHhdjXBedpy\/+7IRUwvdAmkaDKUG+PXY+lCfSYWH+z2iqjbHX0PI=","iv":"37758f71b717622587e074626d44733c","s":"d92ad3ef85f69893"}
