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Gucci debuts #accidentalinfluencer digital project for Gucci Tennis 1977 sneaker

Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci

 

Italian fashion label Gucci has introduced the #accidentalinfluencer project as a playful take on the notion of imitation and replication for its reissued and reimagined Gucci Tennis 1977 sneaker.