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Gucci goes global with Valigeria concept, digital campaign drops

Photo of suitcase in installment of Gucci’s ‘Making-of’ series An installment of Gucci’s ‘Making-of’ series shows the brand's Savoy Trolley coming together in a stop-motion short. Image credit: Gucci


Italian fashion label Gucci is exhibiting a refreshed retail focus, one that leans heavily into the house’s history and heritage.