Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
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","iv":"542384e870bd7bbde4b2206c55f06ae9","s":"7900f124f6af5fdd"}