Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
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","iv":"c6ca7a536b494bb9ca1e76aa4d16ac28","s":"9c0b7157b211d260"}