Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
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","iv":"757bbfeefc3cd842929cc72b82cb9577","s":"3241db6581f989ad"}