Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
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","iv":"cd5d660c186176f3d879b65dc5f13425","s":"2dacf196d190848f"}