Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
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Ojj\/qtXDR4OQdVnCUZu47uk4pGe\/Z3fVUfbYTa4IdkHg4FrIEeFPptkGhK7Bg8ZQnUzXLWs2lfiBBqLutvfKf\/PDL8vtQ7FotubDIGKDY4tI\/qZMXra2K+3bo5lcAWOJqGH75I24tvyQqM6i5UNVEgJU3Zlw6bW3UxRcPMEBgst61+JiF2N59pVFVKDBG3P30xneFoxQITTqR94VSkshXplGcZoRMp2eg5NhJM7dade31uxiyiVpLJvBAEobnMhqWE71USfr7RzDNeYPrSkEYgAv8gnXkKn5jYngZsjDNIoG89IoLbPLZCNRmbkEYlxlSV7\/Mg5akmQMM5ZVY0M34GV7zvUo5lti2+NLzFWAuBCOksbkU1zz10IwMR9YPK1bd7OrU6KUkl4uux8zdVEgja20GDHAdFvtaoNMhAm+jVjBQM\/yrrJMdqt79xy9LrqEeY8k\/vTYupHlOzB5GI6Qwi5vNZrJee6HB6f6Syh799nKaVtE86bJWqX9AVRBNorh2sB3ISt9loHCKysuu3JrStCMHlAo9vAQclZ+9vwXF\/QycuqSmVY5\/n4S5OoTngWc858fU+A2O1N\/t+sw2ann\/v2Pa\/ibEtJKTVJ9YGFYHwWxUPojH1PKsskx33EKD00MHIBn953X42mjxKfOMKhkOe5h\/2Pv\/MAP2chE56XCdal\/s7PA19rKSUaVdp0GHMCa0ggWsYljGVjqRMLwIhSlDo0JGEfkr7vIK64GKCwLBgbZjQnXeco6whCKOl+AJa8PUwSik9\/UqHtRA0J4uvh3PxEX8cEgddYLzfkov5RJGFmoLbgkOFYtzDF8meZSu4e9NPPm3dZMeOTf7dKBvWP8RP7QQMHc1VAOnjLFtiIkz+CpLC+nOpKn6LIhD5ZfzGnIdoKGoKS8JbatpdvR1vzxoAWS2sUvyMC+AI33taRkoGYHOuQFA2tD81SiJ\/lsleh3TTprGcOwqQuKErkFdKNoD\/fSWEgS5BCE\/fCSuMN7KOZ9RlSleT2sCx5q27IX8aan4Lbay6jhrRyA9DrI4zpIOQQuO9xJJ0FSxGRpbYAmctSYA8pdJsMmVtdy8Tf\/o\/HnucVhTCjbanw\/ItoKIMh1o8bQDnAL4UAj0ha4e08IUZPWd8aDfrw1m8lcUVlF4mrisWl1+l7t9Ntl00BD\/aaM6f0qq0+if7omWHLZRtG3c5ZiUr07fmwo1noOABZiFZRNrug8mD9O4ZM124RSVsGbQ+bT3O0Bj9CK1pKFBDvSfZJuPEEti2+BXjCjVoY6NB5ywNXf8jn6Bcy2XeT\/rOMNEUqCr3aLIU\/eXRnDhYGa1PW1Lzq82HXwiGMigrTsRMWzrNw6J0Z4smKez7Umdynh1F46UbTFs14r2fzmA6pvtEORz\/ghBJj2qpMwtjwgmW1xwxu35XO1\/EkGGi9UfgHbIq0WF+OP07skvpjjKeFv0iVEwxiMJo\/X9+nVwfrIpR8RQwBkKwJlN7J0bJyZbTKlaZh6WDSIq0YdbMLpiS0uYLGhF1LCRU4VPCRXT6n2AULAPrM+gtByo5aGWb3aBBlCL4vh\/Urg\/MWUK9tuS18kfG1VCJKjG5X+c8ajrKEnoKXPWLVy5BxdF3Ao4fOaVCDHF5uq0cqnw+iqGGJJWunq9I3c1KirQ56uXsIP98X0HOp0Z8f1wHBsapOXoaZZjvOfvSBmR\/Sd6wFOjsppn3V0PiCxfdFH9uYcgyDqy+MB72YhwJ5Mwjs016XtI5qTZmdS24aKvmB3yU9Yt7XQBrKkcW7nm\/eBwqzV1fWr\/UyWgHeAZ0Pjx9BcKzKjDHMZinNYcoGNU+\/gozJH4swt6wkai2FyGgvL+9UQdDyn0zxlZrlE8PMLK1CllYPT1mLbysHblnmymLRS29bQSKd\/4v8fIqdtR31iH5aXO0HT6M2U4pNy1eFU3FdDgoMloRje2rqS3XF25F1UcCAtH+IDTnlxrSwwBP5YfgxpkfIOsu8Tyq0RtEYYOEZmpua8SUfyl2wNmaDUNwL6\/Ubt14OvsaHxNDFVCijK39jRg0DwoEjAYXmVBQExz+iS\/qbHekFyU7e7tbhqppg2pXOK91rizc77mCr15M0+Ic40FJw\/AAhO7i9uyfPeMNdAMofmqMHZTPZxntk3RwtJJSC5bhbbrENo2z5z9\/ChhmUbSOIDQ10R4dM2mfdP1ZbUG7dicJRai8eoftlvjQlGY3w+M0xkw2u9EiddrV50l+ewxZ7dY3YJezxBGoUSwXtys3J2fXsJGIks5tGI9cFntAMslnjTE\/V3auMH0iio2tZoDras+ZQv3vTc\/r1WrRLdHjKg3uzCC+kOzpHI5UyahsGeEfF7XKHtsXSalKY83mYAGp\/zs80940qfKaD5Z4eTLaH+CtcZSWHdviMa1pmvMvo1R36ZVA1d9VdhASzsA6QLD++MD1olf\/1UaV6wAKZFlHfQh67PuU5Ip7+QioQjW\/PYEXnWcXJUulvp8empuEwRe+gxU2vIul1l0nxoWtK3vNY4y6Z2SU4cFz5TZEH1qkNUcGa5zRAfRLsYZqSdkooK1wTCIlusu2aENfaN8JR50R0Ml5nIVJtvd4R7NZHC+PiU0oD0gwOuode1uxGjXhJRZe8vwRvNMe4VCFajq4\/kVYh5O+iZYYNUXu0WNrnyRjW3fbRlxOnl0CO7e3P1up+eyQ7glVXMkALHGI9TUBP1pVmV3bL6FeTUwbS6qi99i0+M0qg1vye8MXqv3wXqYyKVqZrrSIDP0mKPIqK0mf1PoylkzgSpYakFr4fDRjDDvjimHpRKPnkyXv7bggDx\/EyVr8kwGBUexc1SV2MJoCfNgwDprifIWsHIWXeHqMQj8ZRGvJQ1zoiQE3irdn2hrnjduLr9WG7QnnbmUHCsjEWAh13s5ugVMf7\/\/m+64NH8iGux1waG2NH\/gKvhhRHnD+0CnKgz1MeH+6pY2mEDEa81kYLe1LLf63ErJEA1X3tJIPK+xI8OXYNMfwd6XG3GmBp3vYHCeaBSn5wnhf7TRa1eWXG78\/vA2OlwnbYvg9wufSr9la\/j7kk+bS1RYSorAMN7NznWmXxOUQ5fv8dVEq6F5TG1lPrIYF6S\/4y9Txo8JOOjO6LmVgMBgx89pKcFx0o6V3oGSYmd7AsyNlSfsIi8p8xEzNW6sQrmLiE0StISDEgk40jvhU2dZtSuWGoeHxTNQjeeXUspH1hzHEMb5fA9TnWQvU2UiXxS3nGPSUTAmqymbs\/t5dzMOjw62iceYRbD40F1UwL73OV6e\/57KzrNGKv\/B7xj5v5E4pvnQoLWDBglawy4mmv0NZVaX8tHDreSfCEE4wOnax42I3ITUdNe01TDAhofBH1tvJBVAkPAZlIi9AzQVMZe3\/wzrJ9G2WLxI2oX1Yr4fe9jR18\/bQsyXHDNyLLb1ajBTTu1FAAOdYeWfSQPPQ\/ZkYu9STkpH2I0T3qaiPfF5\/IgHSQyoP72yUm8R6z3JCuSMaivHpPSi43PbB1rxY9x7473npvoBUtan6cOvSEoNSYrtEG9HkNXM9Dd6OYpT6iAv0gBeGf0KHRKxA+2DRWLxk\/R9C6SPN6Q47I3WcVApfgu0JG4+Rd\/mG1YCNrPh\/Rzx4wR5ijVXtHBtv8epsiuXkyX4H15jF82FZUVprWv+HASVwLOR8LKRlc\/QDJoed4UHa0pC8Qjp8rOHZnMbUQelMkhw+dn41AIWb9WalXhxIcArcbMp+SgioQ8mLGtAM3XeZpUmwY4zHMZKwKHqHcHsbKeb19IoBTdlj5ZSTFeejKhzG3G2GV2PMc7da9ai8YqO7F2NMAmpv8qfj6X8S9408lW2FGdzYZc+vo+Cds5BFF27w0weyj3rJt952IT+caEudHxpfluLepoyLAJOJpdNbJPab5Yargry\/B\/1yfomC8eBiJvj2OjEvTAyJYvuaCSSa2KsCxmniUoEKVJiW6s\/poQhvnFH80Npx4+Kh8de6zg0Z59NuhqsZI6xGPMlthFzWcd\/FFvLxmLmEwVNfK5tXZjYN3sHEqS8o5sUskqwRgPSS+tEkdsjiiD04WfPm\/9yGgAfOJ8meOGMIhxZUbkie8a2vS36RKSKDk7wMZFBiOyHQFtJvQDLvaY5\/jT6ifEUZXODNTQJp6eAO3TXKNb4NRhLwgBnYtrAf\/U+2TiiJjLm04DltIiA53Qmq3dtyy4fG3tjGapMvaoS+wgc10le2Yyo8KuAtbW1KHwflu9z9TuZN1ntsD\/PW5JN53ykP1irqGeU\/kbvr2X1UCVpKzn4jwVx5SiROKeKEyAs6C6c4CB7Mw76lxrROJlCWxJsT11IXW\/8mtd+XeHqaKJp5q39FUjPCwIrI1yNB7PyC0bB+EgIuAQYudW7nY18BXMxb8jGy+9zOxiLgwCr0H7LNdry\/CVckeMmCCdG5Y4Luc+XhewlFPOMuynTwhQbEpa4PzZ40dBdhFVfOLo9NE169+rLdSusvLob3KGlpFhyMWYFyi5vv8IH\/rV5m547hhDM+olENURg0IUes4vFxJBJwkgSVy8V\/i4JLcjsRnYLYe69AT7EJnjHzRocb7vYSv5Jf3Lbu42PIr0uztfFJBxmJ1rRmhtO0SRV5d59pNWR\/Yt+1I7jE+UiOPldG3fra3gx9KXxKgsigJBSCE6\/EiTIH1HGO9rC3DR5Xib7R9rqs0JCGsdabnI0rPBjqLWtiqCo6b04tl30kEM5ql5o9W9VGylYMoWXfwu385D3n\/v7PqR3MLDGyyPLp9MqvMivUT+UtMc3+Ds4UgzvwoIXwdh22WvMNzz9KIl6o=","iv":"7c8613abdc9591ae4768b9772e934b3b","s":"52fb12ed8c1bf581"}