Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci 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","iv":"54818f70e2705e65c9ae875a12a45e33","s":"9694dae09b9d313f"}