Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci 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","iv":"fbed51a0552704848ec5206e17405be2","s":"b8b5ff78924d1120"}