Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci 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","iv":"0e6adbba603a1637cfb666a09cba2154","s":"938003a51c171a13"}