Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci 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","iv":"eb152f9ef01daa054975cc05713deeed","s":"e22a67311fe89079"}