Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci
Gucci launches on Douyin in play to reach Chinese millennials and Gen Z
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing,Software and technology | No Comments{"ct":"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","iv":"2dd6d172c8f68c79c93e3825d923a0ea","s":"42ed4635e068219f"}