Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci Gucci launches on Douyin in play to reach Chinese millennials and Gen Z
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Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci {"ct":"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","iv":"5ee89449b84b1ed698cfd01b57b8afbc","s":"141eecdb6aa7f3bd"}