Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci
Gucci launches on Douyin in play to reach Chinese millennials and Gen Z
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors,Marketing,Software and technology | No Comments{"ct":"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","iv":"65b82ffcb7f497fb47ff321ae1c1fada","s":"b5b35bd4adf57718"}