Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?
Posted By Ellen Kelleher On In Apparel and accessories,Featured,Industry sectors,News,Research | No Comments{"ct":"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","iv":"492652e31293dd0b1f8396a621567f56","s":"bdbe0bd89cf4bb3a"}