Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?
Posted By Ellen Kelleher On In Apparel and accessories,Featured,Industry sectors,News,Research | No Comments{"ct":"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","iv":"0f427a589d7547ef7cf11e906bcefaa2","s":"c684b985fb42781d"}
