Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?
Posted ByEllen KelleherOn In Apparel and accessories,Featured,Industry sectors,News,Research | No Comments{"ct":"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","iv":"33eac92f9f740c13ac618bb459a24422","s":"bb4ba480afceb43b"}
