- Luxury Daily - https://www.luxurydaily.com -

Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?

Fenty Launch May 2019 LVMH-owned Fenty launched in 2019. Image credit: Fenty

 

Luxury brands including Gucci, Prada, Louis Vuitton and Moschino made their mark on pop culture in the 2010s, but may be losing some of their influence into the 2020s with the rise of streetwear and athleisure.