Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?
Posted ByEllen KelleherOn In Apparel and accessories,Featured,Industry sectors,News,Research | No Comments{"ct":"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","iv":"d9bfc14e4549e59316e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