Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?
Posted ByEllen KelleherOn In Apparel and accessories,Featured,Industry sectors,News,Research | No Comments{"ct":"VZM4HNXHgKu5YmGicYSdgs1meId\/uxUl4ajv0bQEIQsHJc+LdO82nrZaMxlS2JLDJIuTMnoh8OS5AKnYzrLX0U1eatMNEOEkRufvzvrfKKlGXn0zNrICbSmH8YClz\/KXkdj+w4xb\/uruOZh2mcdok2R5XghJcYImaexMgPJr965Vca3SSowPj7uBdoIzVfwRaXrDXkQ0FnibvJP18Ud3bedmyPoxkfhoYPlSauKiXIKfEMqMybIcV2MnBYKsIZSzJTaUlm6bfdxt+ukMrWF98mIKK2HXPLP7uHugqc1Xpryg93pmIXvePvS\/7vKw30s4btw8ctz0FQx4\/Fk9ySOVLFEGrWoLZC83QeWW38kNCvcI9V1OfhZTDsOXLAeTQzUG4FRycl6jtmwS+FKNOHxOke0l8MEOqIcEox+SeHLJEBJ7HCn4oaEnBWtPP4op0CqaqMPVoz3BJZYwtg9lZINRxDT37jecNV719Vl9lOZZzT7O95Nbfe16o1MBSBe7rjUSbtWht8HCWzDB3KEwqy0jxyQOYiT6DC8NcSpQ07a4tMqYi7fUSmDdIB+DqVcv09fYfSG\/NsEcirLznzU6UGcY49jas2whGlngxTUUMLybUgyzyMNVmel0f6c+gY0aNftjBzaKPXDxQWkGgC8LHcOzmVOSwQpcurAhcjtstnadfZcaLdxodXX+EyPN4BbfyBXjJk4q7ncHJcfqv0cgK7UR4\/PKF+Jw4hOwVnEJPYHYMgsD7RubPsM49agOZZdJs9ewz7xkWaDVIMJhVYN1K38kfU\/cXzXcNtqwo6EbLriKp5\/NQ7ueW+PxF2ULyUffmdg0yzvwuEdxl+ZQPB8XZiUoxlwHmV8Gze2X4idTA42\/ZYHwdTyO4P9zhsnwPgua8VdLY0QnZHGjVEfeKFvdBSyCqK1BZJBxjQqgoxwnG4CBaZsrYRM1qj7fVbkI8\/YH6PN+OJTKfMdce7SePzTar2tVpBQfFnYsp5oUrHlF0Jr7U9EV5k96dkDmsIMCa0KanwyCe5ojrgAXGeB\/TQgRtA78V6Y1cpFCtQNAKo5kOf37shuj7KpMPm6YWX6LtfA9cuxKXTR0vaLo1QWIFFTSVbqFFxr8GcVRtf1BqjJSK68PuG5G\/7cSjgzWGHAERwk1v1lAPSWmAX6Saik\/vJ6u+O\/Vtx7MXGydReWtB3wDiVTTHs62syDh5LOWYfZcyA7SCkhkS4iJkkWellMEruJAU3XS8sTxPe\/BWxkqg68FuxURrc\/sLts37zUvEm4xccpWVHnol1K7wGQKeZjtmM\/b4OIUjrqXk4kloqK62klKd2ZrZEo5LUxlS9uGbOvp74dZUeAM1lzLsM7wRAOuxFohmfODK3n3VbQ3\/E+uqlWgRXOqgpk35wmXQG\/WlvfSlVxEFQQU\/QDswCI\/NSk8ibxrek2zwUiVG8DPkACx2Y\/STnGIQYDXq9nHOB8sEN8b2CCsw39Gi1Aoo6hLo7hI4Fe85uF4ZvcPK3dfHhU6bXcoKMrHIETTWFQVNPwR+JBzXIVEmeXTejEEKcM2ysCjhQiTLFO1YiZSBOeyutgR3hmjMsIshdbCLTIch\/yBL13Rlm44zMEfN3sxw9Xv4WheKvUz20dfLN7eb6bZUa5ftjf7SKREfmpc3R2\/fs5wK+yIhIe81PSkivJQlByILRihH6E\/DGJ28tjLWNe0Z5v4UPECNbeqL26PhIZnZmUORvrc2ZQMa25nvy+n7q1l3m5FydF6q7z4OzDkTho0gN0AI4cQCHR1eQk9KrPHZV+dcx3m6qM4QE+pPL9l0dVDhO5DsPAjtSzWw+jvnS87B\/\/7qPyVNkX8yRYE4QQYVWu5Jv3P2mfnzPA5l3nOD7JB+Ia\/wgGe0MHrLOkwoC6ybUamePI7EbKhE47EcAn1sN8u2tG7euHGA62V5z8G4Xq75dW6du8KPYj9CgjCVOnqMnkxkep2wTFxcN8s5l085qnhYSG+ZN\/LOrBjjKYtFYJCDJCAaq8Xb8IFwBDQ5so3KwVANhCLv9wK8I\/EF7RECAH73B4rRWbpwoMQCz0CjwxkoyxqIeA8MJNOcVmD77vFJfVrk0vr36OJ\/BFy2gFnWpbfLMSggo0mph+RLTttij2VQCWuDZWF2NzDSMxyzsDwAtWeio08jZbk44tSqZNGMKSWlAEUoXVMrEUwOhw65zSYFkxuBfyiKwZY\/7Ygv\/bJR+7NH\/H7fzxO3AHb9uPFcGfivI42rMuI1MySv2zQc3toroL7cD4aIZiG99R1bMlKYpbf1zB8lZeXuuxsz9DLgHNfXHFNUkIU\/hEuj0K\/P7Tmuq2CDoC8CEQfCq67LPqQy7eDYUO2C5GmZHWMh1o\/8LC+RI+DWOxD2X\/jjbrXXc84hHEp\/3umpJWI2Z\/IzYx7h+Qu1+zd4q6HMrEbpqTHgYjOX3ROcPoaMxMkm4y3q\/uoGBbSG47qNtesXa1yKaSPpZ2mT7+z07NMZGhsHUjNnJcUNeztetDqYsbp0oUuYkNNmz4IrWEHs\/LsWnl2ZQsY8LeMPDgKl0y0OWw8n0C6TYGGLrG3DvJiN0yyCLL8z5tNBpCVo1P3XJqkQ4gK6USmDWwT2xwCD1NZdlcPKqEARA41J+lQmtWdO8Qimia+hK6JXOMwvZRXIxrGIR2G6nDy\/RlDzYQTJA5d80nykndOOBoH6ye8CRvIucbCASoOzLHeTIRlZFOPxuAjrZv0+BZ8tQLIDiiMM1Z5ItsaKG\/ok+1sSI8NGrRTkwnhI4JBJ7KVo7aZSMxhSKGIUZcwqPv5eWNte\/zJrOAPUFR2MBs466ihUbHkwBT3+kRZyciLNKfDHbDmYonHN8Oex23P2QWwOT94eO3itlmIQbjcHO7yWt2dGaIdpGZRThxILRtHMPkT7lNgMBHGGhDQ+pJ86aJ8iSc7XODiftEiu+ngQf3WJ7+B+jvcIq7b\/hE8BSl68eriWd1+7FOTDP+4oG9qK8CNro\/lg2zCwKQwEqcncg6dwJn+1ex1tZ49sCzKuUvrFfNooEXkKS+xbN4bJGsbPF5agtqHF7CYvNKgoRVvKOu9oahgXilpfMJSU0wI9cJ1jOjRI4JsKzS+pQj4XJp4OIr4QJcy+b+fmq87lQ5VNr+VGcJQa41LHodcPtZAXp1\/5EmF3D1hmT2g4UaU\/wUvTet8AL6fXVXnxsjfvJmfYc7fv8Ao+511vZUH+VVvtARnv34IHCGebKxOUL1L2hNO2fGX8kKKtjm9C3FAod\/A4B4TYQhbOdFzupEnKWuM5ZaUCxLZKUomnWFVZ4coJBV9ltYHtx4py6pxeKP10bUnPIDp3EI7gf3Aswm1sxUEWYmX2AsfX5uPU8G5Yc5RbaQy0HC+pF5QT3zUGEABXOhkMk9fcbNxMBChn8J2dR6wfgmUkEaFA\/yn6syynBkouFwveV0V50xxgxmigApqVrBWD3tSueAF890hRZ5DI0UOIiQev3ZllAPW3aHrQ\/J8q6EXuPaM0wpxRY+xj\/08oLa\/Sfw8gah8vwlTLO1a8hz21i9Z0wb86TCjyiXOtRR69uPaxppEGXNubksRSLwWqQyBQIKGO33wCMBIUA8xsmd\/BGcNPYFX7Yzn\/lZ2A6+7F6bFu4+SApNP9bR\/bXNhKj6lPK7wu389K1eYhE9lRckRsbgdsXlB78D355wdHIHDvzERWA+9BTeXKEcW0B4JTU6sQot3uXii6dtT0\/r8LGqm81QjxRR63HYKYltZPqo1EyEmCZe3oMQpOVd55NYQ5pimwQ3kTK+LJVxpx+AknCA4Q0AaAJrrKJVnd4kaT3FtzUMlK06zxUg5hpkVSEasAyhrdkRdVglxRiwWVfcFaFJkNSy2bnkqGXP\/C2l7WxeaGGrJtnbX9wJVA1G79EOGSIFn0qhXzm\/VnfrOLceDMwCHvrisoKvbgLNKv2iXK6Z5TL3EtYpcjZFv\/PJQAjrjNMyQfEfmMpig9SBmIGt0GCsS7P8xuYp1qTNhnbZtDbZKScFZWUk9sl1mDdwlDftwP\/mmqRzw2z0TxBHBNP+vEj717hkFYkHOp1ce0aZ5KqqtBpMwcH2ECVpbrPKJW0haATFiZ7q3RrjhU9mvFQ9Fhn7kigiPrPj76u43GrNvEWksUjbwIFfCg56F2QvXNaGo8HgVyehjtSAQAaE+kXK0MD2hHxiIascTXZC5JXjjhwbbgsPNt7JldH3wv5RckCFPxXJOrzTLibqd8dhzXOjH8vKJxenlzoN4FPnEnn8ZoIp1vhDRU0L2pD+ufrg3mC+8PPdwVFojDsfuIilyWBcg2vb0xnWdskMlzYg5ygGEqAttSa8d1b\/UjYsuTGxz8XMXCeycUfs3A3U2M1U5MZTsKF5sb9G8VA4mJjfhOJerV59OWxCq7TrNxD2bFnC5ElEAVIBmCQ7WNJLlEEfwvoSEI+bUpVOyM0qI6gsyjYuAfm+hZc9CwsbPmRD9Gu9cVYbqA2OQMH94L3Oyi\/8tLHJYMf0+PHfE4msSDlPehoiYTgTE9A1l\/Vfneuuxj+IRNKKOdlNLmkgo2fupIuob87\/YesjpqRIfofzwNeoZQRvXZAvRhkn1RlWgS\/c+VmykidVu\/O3dwSe3EAPygS0s2S5hsXqNWqAwSCalahCVvonPhShSh2\/bfwXVepM0LioXi6H9cha00McUWojb16C5K5E03cx2+FprkEasJhEsix2T3EoIlGN8NoLMvTabAnAfcem\/1hlMymCVSmynccImP5KhIkH\/zpUtY\/XNEoULIrjiVEOkrP3uOxVkqMEcP4afI7BY5L\/VX05kamDJnqOnqZO6NW6sHPx3lDS6uFX05KazYThid++SqgVgWJC\/uA6J4pd5td2No0s7w90kDuGbyghLeLP+GujEDs+RFodhgxf1UFZzIWoGklTsf9DOjrZsv7mzHrQo9bY42tzSSuQrJcWJfDZxmeery+qk52WB4TQBHbPmjcmWnjSuH\/vbJaBUEaJzqaEgdIUGAbIKEpo9FAjELfQrX6FMShNekmMBOESNPLlTwMhJXBUIUOdpTOktMF1W1XK\/Nio4aSWtQN2di2lVmA9+GtXmqRev2HvbQUSfPRRGhCfsZ1qnKIB\/sYzTwNgdv8DwSJRidd7U4CrHmlGArA+l7NUbCBjDG3U\/ak8jtKfrtJQdX+t\/Yxr7jAMuzDCiMHbzmFSZS5mSXobMG8cm3yWE4jF4lfQ8H+k\/K3NGkvJsjRtCgUO5lK9fe88P\/+lYcvY2A1T3zrB4UGH\/KdeE+nQuLWzwf3TaPM4Fr7oKV9NEtR\/U4DfkEG16YOKC3WGfwU20KrlZNRlqe8kanjmbkcB+rpIUVuwbXxzriUj6v64v\/+fDhKeBqVy7iTYzeHAvlRyj9RQPeu4qeUE3su6HydQwtHp67Q8+ewvl3pOIhJLmWIXVF8jtR6EyiCqMs3fVzHpiFDi0AA4X6nzHXQpeqAxqwhLEnUD3zeSghyTHac25b3aPy+33szSse3tqAXyAwXIVfeX5+yQS5ACo3rj2IZ6BmAeJcZodpuS+PV4OBeHInoNtjIlIiolSR\/9p3qnHtT24l8nTuwLLnK0mn5Y9Ybo63BcSPgCS775cqXY6UVp3OFeOQ7DTIRJ4DGQNN1wbWoffoGWD874Stn3D4POLqvQiFMmk8GUUuX4qIwfbgWlSer1NUUK5SogInLQ38GGqrj0VuwNkTW80eIiNSNHJxfWssD3GTS8oW1JcwMUcA7jB7n1uMbD297XATL5V5Ktpwu5Z\/e\/pKIagj\/AbWBKYCnX3ahj\/dc8cDstAwd3Fmwfc48Q9+hkvfSjAIkRiZaO4xC47ytYvCdmTzDrK8ZaGaEF8\/BvWTFFx\/s1oedhAM0gZKzeSUB8GX73+aAoRxdw+Lu+MllocoDYiIjWFS9piUlx7JdgzyCWNj+JqKc3l5u30NrFvAYE1WipdpwWmqfoIaI7r3O5VkjsnZ4kj7vO0xts9nmHo6xWTzSFLpscVH+PS5QSzgnvzj2LbHL8ypDo3i2vDHbsiKpMquBhqaRcbxTCOmEQyuxrzrPeNUKp5u2hXGCD4nYeAye7etCbCwoV3LDR3Qx9U\/irWWL0lY94x2iHZ03mnFjD\/2P5ztcKUyd7CsH7aouHREl\/Vc9ZRejzBFbp4Wmq\/VehnB3na7BFb2StVCSaqQVWryx+Px4+qhUgcDHpZl9z8teM6DtxuW2MUY4Mp8QtJJgbUKcrcZODQia9GkjgsJX4yBChQIGVZT6hisX51+DRHfmzGhxqtxlOybCosyc\/RGi0zN87u12DOEfep6ZJhdxEdA6MQABVdGw5Foq9m7ug79PXKHEhnB\/\/ULm23nx2aFC8aMPL4RzJIxQzcbh8hR8l2Kt0Q7wEklvncM85VwVc3vltyg9wUPB8w9NpnkzWSLvOzwXjJcfxsYMdBiEcW0egpbY5YeyA+tPHztvgzeSlExikLee0nqs21FtV0BLJUnOAvTAPCUhZG+\/hRZ2G7J5BIOnpwQUYp4eSuJF+ZRdddr6vXSu+FvHDrqL5ry15MyklLyzaTnG4215nbdN+NduxKbXtt3T1Utl0xp7gNodoCTyi\/6vGLJ7Y6Sebbib5g1SoC+VoaHVCvrLCku8d2QxdUI7p8DWY+w4c+vTBXbn7mkKU3WJn+tbB5DfT3aQ+iGuv0EVqnP6BeIbLUMnLhYFa\/GL\/vtZERfL60CAjiFenPQ1o+sThKmTEaFNzOdpRwmqnB7gJ9bLI0lMndCrq4yjHLKX+XpeNdttRS6tp2TSJcUxjec8\/htaxjKYCjI4pi7feeQSGrVGF+\/IChanTqzG\/szhxrSBz9IcLtgksldcjRsLxeQa2VQiV4a9wxSx72wRlWMQ7MTrrkKgsvots8MW9HygyMPvAtsZIJnL74SllDilxKvFv\/EFMbHbkX52d5YjWGbsJvP8QUGSDwL\/nQjgsGbqowwgpXoeOV0kZ3DjwIh3otbDXnP7S6vzjMvGIAfv66hxrI7cVpoGovMxIdYrKbPENAYhAcwPCoZ5F8jd6yKj3lcaWn7bEXZSC33YHI+LpKeWG2aTV5W3ULk1c44mcix1fSx\/m2xROdXQXMa57co3jaKe7bAA75KAjrIfUbXt1akU7DWrd2gYskJM7qQgHS0lTngwtQ1f5by32S\/EhywSc06iUCtrqxV90F8iSwQbPnRDKvl3QAw70RaiAZp8NyfWNui\/NsCIJf2y7ArEM30pB0f0dsT03VmOH4M+RG9EGW8qibA8WkfhqqbpsCXkZYaA8Vpln9jbX3y\/OpDVRqfCqa6RC5NFLnbf6QeGM9DE5BGjHOHX\/5TDTKr\/6UoVeQMbLRyYIV9N\/MDc4Wq7uMtXCwNPQTH+9dTTqQoqrYe4fPaoNJeBdX02gYMVjtEbB1w7EakeUPdhpXV\/D5F\/dyDGXk0x+sN5T+TjYV9mhOAEQcqkqjxFycnxdpC81t323oc3EnI3xfBeiQel8GdOaXixy8ln\/gYTSNtjnU\/Ua+LnAr\/PokdTga6kKx\/j0qlMo4EFLNodl1MxP8dFSeUQ\/50YHmkYWbu6j4jqXs7JS+tEXD5f+2Xo931O0ZUr1XjIH3Etvi6H3BTMfD\/TcrzhkDI1Av91d8izf8N\/x7DuAj5RPn1lCU2\/oWYzjrMAFI267G\/WuqO4YrshK5D7NJuEDQ7u10WZt0ASnH96A3LRVY7avvG6bo7u79mj9GzRTjw17Y0YV8Ta+eg5ccVP29JNtdGvVMqeNv4FT+mWP5+IcYsRtTnCJssNAfl1ywtC5A+omWsjTeVTSSd2ugQ3NefUEW51VZImf6hyWmm3s7U5ODVzcPD6LKTRXsEKQtTrF8dptP7mp9q4XX7WtCEFqpqHLIkT1VCUCIwLXjXLUymsNL\/7yTpWduAoRWsfG\/QSAxxry+JQLXjc\/EIf+wybsF77Z08giE+eQ5wUjWkklyn0kr7y8IkKiCLDuyGaU0oIU5JrM1m67Xb31CS+ev69MBSdHL9\/LoDKyjRq9Ug5MgriB+vypjHGPIk4zaPjuF0mMTXWIYXOgijt0nkEPwQO2XKsQqKSDXF\/F\/B5Jb9yLQDto\/Is\/zlLtMAPp+cpJ7IQA20qx2JI+0tBYLt2YhjR\/QCHnWunx4k+TcKnviNzFicXzihI7SqizJCnsxfSwdtDn9bzcplrQftILEP4V9+So8vxazgxrIKsAVsYnraGUGHXT0cfMzYTPjcqGF5hxBzA6Akqeropa+hpLp8t2SC5GtQBE7yajmp\/QUeNfZI+BMcnC7r6HXbtIhoOZj4SjXvfCMqLoXufZINgUK6OOQca580nxrkTRf\/YN03nfnAbqETJLZguqmnIZfNtfV7LDErA0hE5nnaNXVDF1Xj2+7stmx\/3It5\/advb6sZnzkP6N02UYO\/FK72TwT34c3G0e9ais5ekuaqmMjGOxbwnaPuq1r9Qmo\/m13Eg7tADsBgBhSn+LH7++3Tu5Zw2WGO1jdgglF+ZIYYVIU9xPcjI4nUz3aseAfw80\/YP03nnx3QHjl90qpPYWiYH0bKVXNillK6fUcO6d\/aqJaFc\/aRxckyzZYS1DBF40WPxqivzPlzq9Z8wOxyAdsOsLEzG815bsrVsDPWOwxhWM7ZarRQOOUPvqY7idY92uY1RCVkIETXEzyCny14orrVf6A\/Y+gYWEILYrhLcOSJgsj8pdKV7qmKZiMvx4cvM54F26FBjyGOH1tf1JdzdpB4nCfX\/tcX8H94ZuPRr4UK\/Ak+8bOxpUXl3\/nYoQ2TLcHa\/51Cg3Lr6owUwc1+E8c402+cXAFmIyAnkBdP8oFeIkSYAxVZRgJfRDd+CLznYLncOeeiKamcdLA3S8eISO1AokqRsFoynJ1KiG8Xln8QODOzUivVjEwNCjNxzmZBsssBute7bjgfn1Vzi86zj5d5r33GRf46wIchThFbGbuvm9N6IfLynBBD4UZdazi4AtggTInSjtD9U462EsRZpCJsp+K9gQigxPiSkTW2M3G\/WzdIwIY2fJHW5lfpAbMr1QW4DrOMQjHKqCfeIm9nZn3YpkGSaJhs\/1XrSP9\/Jma4Qy5EAHEE5sYKrlJyzj5RGNTyzpDDE94BvVvv3879V1pjp9EcW0WRS8SS+nmH+fU7d0PJ42ORWmIoWIF0rxCNlAo+MST5Qwz7ztejKhIi3598vMYGdO7K\/tpq4ee4ZOJExCXDFwNKqZPX8GB9ZUgQAkIyhvt57ioY8mtliSSyujBBTW7yviyaND3GedkADuNJDOJne+crpZPqyaLo7t2kmB58Cbm\/wdcKFezBiRG2zPLUstkGdT+bgZ7QPRdEjBp+bwwkGEo5v4K6ffFGAapivWApzJgEuD6CtxUSBwWbfRXpPoSVp4IxWSVzx6Px2CCbDMcp97aY6XflNHYet158kD+oA1ifSfraKCTAJeKMVRtsX9zaOD7HKFqwuZeIu2qEHiQOLgAWSYAstrGxPWyPWfbPV9R5gmEtmzzAiAkuZlNH3fSyXjrx0rPbSb05z7P2GBeUqBNbMNGWh4hi2Cb0JZSj3jdnbNzNJss1PcQpiTc1l\/ug1R4T65TjV+7i00nTOaqE6uo64gOIKq5jY3DheWSDxIJRKnCs8wqnERj2t0\/qIG65iQB77QBfWmm3gQYHAmspYdnrwRdfMwGfdJcNe32c6E+V38iKKIESBRrcYb4WD285hiUBVjLQDxvKlRz+y09TRe6ivwzagLG\/vjQdTcNdDokMWSlTrnSTAx3VF4Z7KjCoB1Gp7P2YRjDZj84plu5kQbz+sRPjL05hy0lNLFXzFp6iX9Lrxl6B37u4VLDIm9a\/yo6cqXIGHn306hjflJlQGonBo0IUg==","iv":"083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