Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?
Posted ByEllen KelleherOn In Apparel and accessories,Featured,Industry sectors,News,Research | No Comments{"ct":"XHCAJTIf5ZwCFMToEqSgLmSYk3w9QtiCKBP5ncrpxhXUN1DM7YzFM3z9E3OrAUxMJ0LXg1bVNshxhkyQlPF6\/f2OiKHb2zQl6MqRaAYsyw5540sf3jXOcTis2Le\/EbzwrabFsQQ4Rs3dy5Yb2FDIjzvU0B7qyp2XDJX9E+jxCIY6bIq\/oiaHvUMUyPMS+39fyM2YE9XtSBXWGOJGubefwAJafB65qfuI7jTbfzMZGutXFwhZjglLuF38ImQ652nSGV+R4+93OZ23G\/F8\/y+hgjCOvJ2gJxdb81iCDiRhGFwC94\/YpOc3u3CIRIH0IaTgYHpgcqe56ZEmEoFPJsB1VrNLSe5IsLymCb6T2YSk18X\/2ZGfdxScD4FTQiUQJcfNMffha\/BwYRd5bc8\/cIG5a1uJou0aIzsthhysRjkJj3pAkZqVQ7b0lCAY58zwiRLdTuReTN+7ve3JDm\/Lh\/GaHD5Pz5sKUDiNyZMr3IUNfoSxsXqSYIPgOEOU6VPozKoqwzW3X3Y5cyQhuD9u65YnpA3cB4enTJj4PC4FA6BcmfwUK9VUuwhDnnCjRZpOZwYY+bFZ7S8E1QjLvhnWgfyYmx7jsWngOqR8wLmmLhjstvuzOrFPaaXKNmmnCh718xaha0eckBUNKFc2IqQ+d7ETNFovPCtfcxpBGJK0A1E4ZWkSxhyyuUPI2j2KvLsv2FYu\/sg1A5k\/dGWAifW8zVaRqYhoUBirp+fIHH27fE0opUr38NZ8NU69FuvSP\/0mGl9lqdxZho12I4uyX+RfKNl68Mqpth4IoRN1fjwk7qS2nz8uZ44MogRETz1Biibf8NHJGZBZDD+lPyDBUOAP4PzDB\/6S49ZN9nStvydFvHeaEVh0PxLdJ3QcYWG+LshDA4r+LkjkGkSLy6WZ9+cZiMZregMFIkWVltnJpnKoy19C2OcDrq0qV+egWaXtoR7TTzhzkmw8rAkBSxwsR8lJ5Giemxemc\/My9XSUykO7I0GbnA7PqBEkF1chI1EkuDisc1heDcQGe9az6hj+kE9ybcmneW8e5kmDPe5WaLd4E5Hz9Lm7nINnGFGRrRCLv+ykIqRyWxjmvQLbgRyl72OjyYYjAOm\/PVfKqp7gAVlpvyyaHY9heeah5BMWb5ox7ZRBQ+WmiB\/X6CTg\/M2cc7VnJxur8wtZpxe0XRZBXHp4Ob9snLJmEk0LlVIhikhkj3DCPSgNQsnA6\/LUSoK1C4Wg5JyfkZbrYkrnGkku3IsMsBR\/DQL2MZaPU63EOUJPka3\/2XvMrTcDYLhXx4y03nekjyiuYv2X9U\/sdddKK7E4Xo5ypB3hurzNJKtw3eKINanUbBMAp7D8vuQMepDlfeF54NVB3d08M7DdD3j8CwO0dP1zhuNgW0X7YHfEzkj4KyCaE3e+lz\/40vKzcsH0J7oJdqG7AnMXGXeBSToCZculLO1Pi\/i82T7o0Xcs7TT7e7UCXMDsVGNGCL\/wseZEBBjFwA6o9H27k6TxQdTh3nx6bUv4ydc\/jCVG1tmqDg42paeUKPIeAswwVZ8giQZSUsZmfSjiOZSSBElAxVfRk3TDhlQHKctpEmvNPR8kLNYjv3d1JY7h1oiQ07hgGfqJL+47pASKvvwZ+BzKaS0apzUEjfOWa8EQs+izC7anx36JVFdke0BY9QthPIig74hHpCzHOs5YJB8RQ9ff+z2aVJ8vC2ePxMQFK6NC4T0w1V1jTpWyq9fFN7GDcwxprgPwDHOIFWuRsrW25GnZT3of8962cCifjZdVVrZ2nJV9Bc2tAQ\/BhdgnlsdnSeowdUU9raGenwO6I1aDhrMMYpPu2ALmWFxsV9FiZdE6tUvH1nb+PS8+xXlw6+OjYetMbpE\/5\/3dqejO7jdsOMwXR7Gu+F\/iJ9K97mAr6tKuS84etEyxs\/bZ2\/OcNCw\/3uWEAobNdoG6oLRXtHvooUUlxnm2t9c0zq0nhX4u47IzDR3QysjP+YtIRh2WUTViQKMvYsoVyM0Bg80QBdvfGy4mQQ2SO5f60Y9J70LPJ\/eNgDgaM4oI9AVAeh2UyaNUG7Z9L8MrpKfwqClVXkdi4bVUUxQ33p9bP\/ecins3TgpBgfU8Gz\/ys5nQV6f9nF51cpQoeu3pD0XuAoFFLs0VJ9GZ9qLHsnxUyphzskfLd6tzsVMxnlAZH\/abisBnHcPbUKT0426vyTIPrVjz8+sShCxPIgFSt0NBijXbBikyzl0lseOOf6TWNG+NeNzEkfV2oBwApiPAQdOnY6Hum6\/U26sv0l\/prg4bvXeN\/4AO2e7UArTGfn26DT47DpsNsjMYyERE9N+3yfJBpJsy3UxeijuFtKPwmUJX3Dz7RSsoKeMFhLmKdCeX\/2J0+Ko9XTa7U6u6jc7GW0MfSi7OmWahmy0PVhbKslgBhDLAM5p8okuZnkJhJ8uE65TSdIwhd5T\/CwVe6AtR6auVfps3Az05Y4m\/1z1OWjDnAv+tBwHd9KE82pi1y4uFfuzQdVEIEt8+89ahJ09D+HNM17wPE3SA\/GKXGPG\/XVtTmvsgmbkY5xT+C2iT\/eiMmu\/nTCyWQ6sDnYNordyKiBUFHLc8RAMKqBDcLnC+RhYbyWU4mJGxeoOOUB2Z\/2+5svRLLz0ivWGty8HEpRSX\/xIxGwK0kKT+Ivs7WO80oJWJdZF6Ettd3\/WuEZ4IDgGA1dzUJ2g1iD0CDsll26nXskARp0GcleKyaCyq2uGthYVoxLddhfgcUQDh7TRP5++BwWr9q1fD0n8ShhBk\/xcQ4yt2AHAKJFgHCYI\/Tpm9VUYV9SJoZfEEbU0oY315Jf8OyY4JPJ4Po5SZCzYYcol79PJBWPNojISXB44MPew80nb3nDGAVbKrY4cgyFgUCMpSbx2D\/7mkzzY93cklNoILhUuTUWEqxHKyvI2bCU74yWymlsTLB\/Hn+alpqSKBNUSWtJscXud9oP41SWSc086mnRTrINqSZd8b87YjPJapQGNZ+DxNRkgMt4dZLK3PKMkaS3l4G8o\/FAbEgfsxuXTfr6uN1674Zh6sIpHQjgJJ4RkCTqzdt8vd+82lowslRtgUC3hHPzj826F4Up54vZw\/ExWl99DJ2+anKTvMsfvLy\/pY6HIbRTWMA0KDwDoHblINrsYHvv+e+4XLVC8OGbZq5FqIQ90nvUhE0oRt0n77I+WKmLWtyGSWtt+F6lq1+pW4iqTfvTBejVoCa38NrV9s4zNnSiXELWIFnf3qnaUkBpnKxqTAw1HiPFZDYlwzFVVZ9aix8gcLI1gbNZ9LMqy16CWdmZZkRyRaNcSFeflVuCQZD5+UY\/pz4eDU4W5sTfVy4ewVEC\/ccD3Evd\/ItR2Wj1Bo2WCLWD1qtNfZidXvoJZnXETrGlWZH+lyTRo268BBMdhVAz+Wy+zSdvwoAi51+lcDtRRp0lioQGpw7eo1vV9vjg3mHENG6jBOPYpQsniWf8Ox\/B1XG3NHKfdxLZrlh6Dg6M\/GCmKR3aAbf+hNo\/IuU\/X2J6j9hO79KkbglnOT86ZMEipkOnBSIn6xCVzRsDOYRQQ42OYeorx8HCvGQBN7lIIzg8kSsLQ8zb1cIuqmdC9xNZYTjvxTWdXVZ8CWz\/daRud93Vh1sD1PajtrOEAQPaiIxZlvk7gfk7KDyls5VtQ9XYvQas7kG5kE5rneUKSe9NHFOMwn3vbnwpVtm2+1qlRR9yb4peYtVsTBiaNm6uWG7nOIZwpxMkNeZT1Xn1fQPRNrdj6KCYrlXswRHAY04iU+6OsRASx6bkmb+v3t+lt9wuF4CYFFEVEkBrkpDoCE+VJUFGjvWGPuCVfy7F3owdeEV0KnQnqRzvh2fGv4U25cYb9zBMV0J2he+nvZDlp5e1b1rrtwxwEaZnpSuv4kPQ3MPG9bbnpHFrHSsfHHLO11J6r6lFaXzS73B2Cilwa+x3Dzqh4\/fk\/\/qIsFV4ZlSufaUqaVDt\/t7acBXa5sqxaBEl8hmaTSv3qAAcAf2miN\/59lqZKL2n\/zpOln+ei5\/vwNfrUU87W3xq1Io5xBLqiioFCnGglNeuoJoY1JGlz+KJett5FGe5yWjJRo6V\/gdKk7C9NbyfvgE\/az5dtj+fa4eWbSgyjd5w\/QCSlwyexPWfqzvOryKRbhrYfqp7FmV\/S\/PZakOVPciDNSM2ukSl70rv37v2cqDDIZ8CA2WfKP2zDdeURR9s2qC0OxgvhlcxJnuDnL55iBHxxar\/BaTOo9iJQNWWogFvJelhCuMM9mdKqFLJrIbtoCIeqOUnXyzhSn3FQZssxBb9W+9gzT8OJxVdVPpyJXI60iXzLSBvW3JaLttmcyGvWvpFFgnBRZXm2W8Uw3xmDZgoi4pVGw8coW6rRZU0yaJMy9LnPlCqtF5eVnIcQb4fmp\/\/3oCK44Gbg\/BDBXuWCx68B66ulrnSAvCZXyTIoakA1FfUGAJkyzg3LNEyAm0vWYwK38I\/joAaesNfA0a835+xtmcVAyqQSmFGM6\/d+O+XSAONGlIkYIf6UKjrd0nsStNTjRmTimublzyOLJXVf6M4+iBzbI\/GBdpP7s8M6WqWQnIze+5ZL5yqY0Or8ygmJPFsRWM3qpNEHe3kXMcyl4y0Vax2kG1kSs3sgjzGjriqtILseNmMNooP7s6X2fflAVidjH4fdnC5EagzDfrpF+0j1PTxDOl5uh2S1n5IwlCByF4JLWiF9lb6sZrzMw47xo5ga90O4KPW+nnNGfGxxgK5Wqu47si6b572mAocWocbZEpW0hYklPDS5iFqGwPPHD9cdfeuGd1W7l+uSIQCw1K58ajTRWPsaJcu25L6hb7M4uuIjkldab6eHGEkZfV4o8OXUXxQoOWmDZs+BgS4sPB55r+HBwnnM2aUZ4PHRZw6b1ny7Gr1jngFyP1\/NshuyZTu2eFd+Qoa+T8T3SWGSXrfH2kauCZ+9OZXxEOhKV0u5r\/EDpzEwn67Z9VmmRxFtLRyO5b13BzAzEOgpvPqzEk09l0vspLRtIWDaBfDSBtgq7gWLFBqhnlOmCuWejPQC09uRTbJMpjQ5\/I\/GNZrxomE9cxWT0zbB7muQTXUGgFr9\/rIDELFQY5QWdxkAyDrqweUsQkoBR+n7S5ZHeEDN+7ZOrFoEA1buZKysiNNmFXnQ\/7cKJIX1U5A00phTNpXs0J7kWaKkedskUFYuCJZScnGftYNzQvXWGCq8IbedcCLKsWgSKNnWEVs9vIwdp0coRPtMThJcDTvZ0xQZavpROFNaRr550bQcO09EWhDUQwV2hUPQq6FmmaL+gx9GrcRW5blnqKU096MYhbLIGnfCrpR5WTQxhyX3uSPmWIAJcpMsG0WLrEmeNvyrq3\/nbO5IEI1oA\/gphqPf\/tAPDnLoxXLfqVIUeIberd9Dcxz4q+M2\/CPPT4BIlPXUbQZfiBAsvPFSE9eSFIg5uMyXG0ZS+54I2L3Hg19MUxp7FRjp2pTNvrq1fflN1pxfDKX7MGs9aBy9kT008U6TqUO4sfvrslcfYwnd9ZqcXoZcWvYD4V9wNZZjhc\/FUOUsG2AokEJZxLLw0khw2ALxI3F9b45LfzHQnpIMUcEaf1tFudR8kGlsAB9RIl8bOdjsuYxAL5pUvXTKGjRwklQcuXk\/26RtoPPrZM1YSrwKSOzh7yX4jGmcneGRU7WV0Or8On\/iTu9W+sOF6O2H1MsBiwqzJd4kcfh5UOBHLEMbtbvnvoifj\/MlqUzuhBiAGZua4cqEySEu28zzU4gP54oDvZIZo8BT7g6+4Cu4Myc\/KZ9EyvFybVEC84CJV4+trB3yoLpuGnY5r6ytqHCp0FXHyUZW8WW557JusB5vGosPpYhDHa+I\/8Uwjmxq1pFf\/L2np3mP8jNpSw2R\/mt67Wkm4o9l8Boa50hwZ3Kld+bqOhmKqlZHNU4Okcf4zOSaE1lTgfUKXfkUF9fwCV1pB1G4nDpL3PWpWP+mJ336WTH7QkK\/cNf5LX5LrEauI+QmkcZx85jaata4OaNfawkiXUWWC7V2g1lkjttSXxbyBT00DlGeJAA3Gam5n61C6K3Afa1yDLJj1e00dh4HA2HY\/t8TcN0XeMMmV6cIf5a12g+GTW6yNYVZ7aAG5ouQ7hMjfAlwKn5bkSawsDGFSR7ikwSYlX4l3q3xw1F7mDDWwXmWphCaqHyWuRTUzPwPp118u3nKie3SNav40LkhA69WviVrkfdNAJkBz4PPmTMklZA42QOUlqROiB1MEhCWIPG00WNUNjTcw75pLXU3xTMrJVQL7YNAdX5Nuan2DfSn5BfM19IQ2cyWfCvtTlpUbiev0L54WqmH4YciQDkdeeSJpOC7pbg+S6IQ365OhmBsjhS8U0mmqaAJ4P8ay4jNO2H4uzDBqUyIiqHN8q8uWvkW6e00HvaZ+bAmj+dLTtSm74jrsAgWhlV\/DMDB14b2UtuPuvLHi96HvIG5Cfh8QFGB4OpJtm\/OfDnrSHWxrIAGVIr\/VZbJ4bBe5t1U94NrI\/VsRuWWF6FoVeenFwtL60s4j6oKHs871HGBuzahwfZDo\/F2OsE7L7\/H7QCRA\/wp+gD7S5ZTyjy40ertOrYyAEb9CUNqpNg\/TUlGxLpZDsM19xcifLJfGvTrFLaHelwAJMNpNw4nAQqlF+b3B935osOZQAOGlM2eZq5pH5b7ATY4BO0dvJwZt1Y84ZW7NFoZI0Zc7cVRQ3+WlRxARZlBzGPpGd\/8F4HlH1tPo8LbvusKD7BR2S5l\/mGaH7CgBt104DrVp5PulJ2JZMM9SSg8y3GNIXZ9XM\/zoI0R1kpkMMXQZ6nzxWqOoQEAFomPzwyYoaqNqrFTvc2XNoNxfcyKG7JOjRDYc9xEHeVxivo95Krq1Q0JW97YFSEQtb9EQw87cj0Y9eIxrUOpyNfaCmTJZrfLY84Hs7LxFuqqeTu2AMo90g9M\/5XYXEI3oaqv7anXGk\/rXTq5UxIy1B0T9lV2byp+VVvW5Duaxhj1eIMuQvcDjNYDraqVwpVrHGC\/FYjDa6RHmONgigDjidKdEzyMeXpMODq+qx1jvumdVnzVTuDlSXqtNEAzSVLmurMHqsYF3Z9a6d\/0uwL5wyK7dr0bZKJiDdT0bVai7+ICbkn4x9MMiErtUWrFxzbfrLvPuBBqOhPlGug\/axSNjkeJgF5DX3cgL4539jZ00EktbnBdTyXUIAwjyNlzoaZ9XStkwWmVMPWXPiHJpPaZghEXsybCkk7g4xXzmLcYUKLgpSozBESIdlPC5zSFRpIvEnXNiFBsygy4rl0n\/5+WqAb1CpqzNC69ize\/7Rpb8M5a50VRC\/zpwJ1doOhbJArX1oXQJRKorML6JmQcuTw8ou3b3St44Bej+PEuJ9pOg7p\/xeN32lfQEan2+dqbrs7fHw5AOHmBusakvXIZbIaRyN\/g0Y3Jn2+ic+8SuTHbT6oV4UE1i8PTlXI5Q9PX1PyXDi6jgUpM+fxxee2kqfQcr94YKCOPSJ6xTzTnpk1kgbnvt4pjCKmX7EQ5PoKupc6cRuMV92H0fYUMp2NiOM2DluN4SNoITf6CxZrJJm7iG8SyFUzoXGXc1z63kaY5eKUNWGBZabTEh4DQ9m9YM05qj91R9iyv2XpXao88DxRPGfUxqL7\/Cv639Qj0mXzXk0vlO6Twh80JHM6+8l+3BzRpaEkfXr7zixgPG37Nz1mJAU\/0fMlUwOP5cyvbStR2QEQ8DnlPZqo1jTq+EeVf10Oq8Pk15mHOcDhpabg1MjpgSxSlqOG\/EyYI\/ApvcJBgz1JtJ\/huJ9pj1EzGtpxOhXK6MD+BeQyfy5sL7Q62XiCejdyoM1yBmX67VcHJnGG7WNGaJvt4uYvqBg+LNU3GMzy8TigGuL5l5d2\/KXj6V\/73MNcpNPCpoWqW49qmwXhMsQD21T9zmTuffTTIV7opZPcz6kPPHYxxhd86wPlpY8Ev84XOjXz\/ZJV6ifRPaCDoAh+2xkGGQZdN378fn4FgS2sWKQSu3LOjyVbxveD9nUD21YH6DzCk161XtUUV+xcbpbQOhciI+UtFddJdZwMHVmyKrMJNSlqeuidgJCUtZaY+6YGr9vuwBLqF1oyvB2+Xp+CjikB4QHQL2Ibg9Vu1PelmcWlKM8xAA4W714drI7rZbVWNvRsf9P4fYIaCCEDsHBxfGfiW1TWkvttm2\/rYGEwl6wr0mKJNoMdmbYRTUnxuncuZZGlAlf6CNjwETF3HGHa+XktWitdmD1haZZU3PEcz+QsfKhDDCdY6pdOL7dnHCJ1jVc+msqM9KbpIG29thAOQor8rGZJn0Jbm2l4khYoxXjfVZ8jT0JeNU4yJWHdW8gAmh1H6E\/rnEnECgghIJKkIzuW\/5et10KAzkMxBsZqbUcU+dbzhDDj2RWjYXU+7iWl6BZQxDDJEH74U\/qaZTBYvsysJMp3X1Bso+zh\/mNB3OmmVqaAYFWQnSvMqnqU7m7xBF5FIlDTbCeZRbCbQBVCl8LAMxuJN6mlEesxtyT6U+Cg+H+Ku9b6rn3ebgtKh7BdMAQ3jBDBUNIUC\/g38NTgoU0L+PYi0gmUnjmSNyIzbjpaTwjh7QbwLcxz8Z1Nc87EYTdqo1vidYZ+ddOp6D2x9imYaxDNIHgr8g1PUkTYqt08bByHBUY1khTTVoB4G2PXGjR+yN1rM\/ZqkRcf5nF+SQkUEzO0n9iYpMBgG67lepynqriY+WiaKudSlB5u7Br7ksrj\/1b6VwC9nVu9+IStig1Y6XMjBBqh\/UZemf\/uYbPNXQvqBi\/orrffPDinjuI9xij4k9AZFh4YgAMrJsavgGPYN8i4zxqEFs0itwJI2ZqP+tnGSlGtN0or2F2zAcb\/c6T5guzpzmxeYXybWcDmPOugFDc2sPMJrkPY7q+1vzw\/lNwro25ZEvXPtPo7R1SWoAKzVOjlHygpRes+NcNvf4UsfzVdESMuLNocpca+LCHMN8meeulvcwCykrFmJ4h2deWiKpr2KPkozlIZsEHhh+O4fGbQWf5AWVKX6+gX9nJsj+EtvRchCEK\/L34Fptp59YegK32zaoyuUoOygYzt0iGdtDNoleVJV\/FDM+eNhy7Ed1GEQeTjbIwnSFWqRAvX85JT7+kgXRUuJOVy5vReGd\/WgptLzoJ8heMN8GmrKI4rIfxfaVpxl8gGpAQByO\/B1eNPMfimfNFJy4Vu3LSpuyUfNncDCGCSIYmzJhdVdxmruT4gWLrx5fn02FR38ItpVfY4ZhZst7Apvk4O4QECQuf80Wa3GQnY3860+zzbdB4+UxjyiO2tZuN8ol1t3zDL8amgJwtOHp3NpSHot3ZH\/3Ldr8C+7blsV6Mx4yWGDNnD1IJzHs7nQNlBRI3D37LEzTr\/a2Yiyr0eJN9tbOsSuYaz2irV2Gsmw83km0NpSS4L8KHH669lXFwDrxSMtu9VUwptIUOfDBl\/St1HqyYskk\/p\/85uZP3gPAwsanhvAb5pYNHkJSSlBIS\/Osabi37zcE3tt6gp7n6VLbXgqYHo7Th\/uFEeNVK9WLgt13jYCN9L3rM+CHiQNoRibge4DBQETNLvzEFP3WJQIsrzja9E9R3vTWZH\/7457uaqNKzKXuNFDPpklsIx4bc4rgLHpYTtWQefTaLEHXxZvbsQanZ8\/0e0tvoLH\/KSojc3ay+YYfFLjQQsLTaV0TZy21PzoyPsrUDkrI\/COnWfAMiAGXb9YmdqJYrCsQwxktZXF\/GZdSfbFVjSpZH8+PuEHLIiDRR9KWU68nd+Uom8\/NSC6cinlvkVsM1cNxtptUGoe+mXYXoCdFgtdyb47uRwPM99eZcrkmrGTTXTrqJrtSreTCww0iIst9vRpF32KCOLyFdg==","iv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