Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?
Posted ByEllen KelleherOn In Apparel and accessories,Featured,Industry sectors,News,Research | No Comments{"ct":"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","iv":"58e7f6d099ef9b9250762b0b70ed7c6c","s":"d3f5576a5b05971d"}
