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Guerlain, adding store tech, debuts new Mindscent fragrance finder for perfect perfume match

Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain

 

LVMH continues to inject technology into the fragrance business with the launch of Mindscent, a fragrance finder backed by emotion sensors that lets shoppers in Guerlain boutiques pick their favorite based on positive emotional reaction and personality match.