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Guerlain blends heritage, innovation in immersive mobile activation

Posted BySarah RamirezOn In Featured,Fragrance and personal care,Industry sectors,Mobile,News,Software and technology | No Comments
Guerlain has partnered with Loóna for an immersive and relaxing mobile experience. Image credit: Loóna

 

By Sarah Ramirez

French beauty label Guerlain has partnered with mobile app Loóna to create a soothing experience that highlights its Parisian heritage and ethos.