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Happy New Year: Luxury flocks to the Year of the Ox

Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Image courtesy of Burberry Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Image courtesy of Burberry

 

By Adina-Laura Achim