Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Image courtesy of Burberry
Happy New Year: Luxury flocks to the Year of the Ox
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"f3286947482cdd25a3f083462503e85b","s":"75c48637f8f64be6"}