Hard sell will not sell: Brands need new approach for luxury consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"891ed837d6a20b6ad2251d71178b2c15","s":"29e1e470d2592a9a"}
Nick Ford-Young is head of Studio Black Tomato