Nick Ford-Young is head of Studio Black Tomato
Hard sell will not sell: Brands need new approach for luxury consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"db55e971bc6d19b56a0c793f991a2614","s":"6ad74c96b25bd14d"}