Hard sell will not sell: Brands need new approach for luxury consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"5d0b739127684b1f32ddc61515e34968","s":"cf0a166280c101b8"}
Nick Ford-Young is head of Studio Black Tomato