Hard sell will not sell: Brands need new approach for luxury consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"f9f58444f2cc1b9834a6a8c2328a0d48","s":"fccd46243ce1432a"}
Nick Ford-Young is head of Studio Black Tomato