Hard sell will not sell: Brands need new approach for luxury consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6b77d4a54b3ccf9850bdf492f9da690b","s":"67f7de25406bffba"}
Nick Ford-Young is head of Studio Black Tomato