Hard sell will not sell: Brands need new approach for luxury consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"087190a666ed233c35585e2bfc2366cb","s":"86e75b53077f02eb"}
Nick Ford-Young is head of Studio Black Tomato