Hard sell will not sell: Brands need new approach for luxury consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7a0359c332bbbd545da606513329d64e","s":"75218eb53a4ec7d1"}
Nick Ford-Young is head of Studio Black Tomato