Hard sell will not sell: Brands need new approach for luxury consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"44575adb536c25fbd142ef505d6c73c8","s":"29ee0c1fe586d72a"}
Nick Ford-Young is head of Studio Black Tomato