Hard sell will not sell: Brands need new approach for luxury consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"2512c469f31cb8f82c8f59ae0a4583ad","s":"db5f2b76fc232caf"}
Nick Ford-Young is head of Studio Black Tomato