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Has luxury missed China’s glamping craze?

Two years have passed since 2020’s “Year of Camping” but tents and glamping are still trending. Is it too late for brands to tap the momentum? Image credit: Prada Two years have passed since 2020’s “Year of Camping” but tents and glamping are still trending. Is it too late for brands to tap the momentum? Image credit: Prada

 

By Naomi Wu