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Have China’s “traffic stars” become toxic for beauty brands?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Image credit: Shiseido's Weibo Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Image credit: Shiseido's Weibo

 

By Jiaqi Luo