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Have Chinese beauty consumers changed after the COVID-19 outbreak?

Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Image credit: Shutterstock Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Image credit: Shutterstock

 

By Adina-Laura Achim