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Have luxury brands learned their lessons about Chinese New Year campaigns?
Posted By
a Luxury Daily columnist
On
January 17, 2020 @ 3:50 am
In Featured,Industry sectors,Marketing |
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Gucci's 2020 Chinese New Year campaign features actress Ni Ni hanging out in Disneyland. Photo credit: Gucci
By
Yaling Jiang
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","iv":"0e9c3a07dce6c84615eb1260265f4d46","s":"a7195b05a5a1c656"}