- Luxury Daily -
https://www.luxurydaily.com
-
Have luxury brands learned their lessons about Chinese New Year campaigns?
Posted By
a Luxury Daily columnist
On
January 17, 2020 @ 3:50 am
In Featured,Industry sectors,Marketing |
No Comments
Gucci's 2020 Chinese New Year campaign features actress Ni Ni hanging out in Disneyland. Photo credit: Gucci
By
Yaling Jiang
{"ct":"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","iv":"132b7c73a53235dcb9bfc4a6bbe9f2ff","s":"8b7ef4fbe89558fb"}