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Hennessy campaign garners 1.3M QR code interactions

Posted ByGiselle TsirulnikOn In Consumer packaged goods,Featured,Food and beverage,Marketing,Mobile,News | No Comments
The custom-built Hennessy/Kaws mobile landing page

 

By Giselle Tsirulnik

LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.