Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci
Here is the only good pricing strategy for luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"cc507cc666be32797e66aeefe31475d7","s":"9c43977bfde696f2"}