Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci
Here is the only good pricing strategy for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No 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X\/NIcHqIAh3kruvP7g2zka8Gdj7G2OJhAlE8+TZQ4TOLjqUkXZI3ZGURmJysHcJTCLRqy8il9yE7jgy15lJzhJWRLzBh95oPwdh8iY+ILEsuJXlX1iQ+1bATFV7mFjPTc5GfP8nLCYYFJ5V0SZyRzJGzAYrO8hXkn4DuIcbsXESvtn54gb04mLTR\/Lsl59FAgOCCYVGVQYWMYr7XWSRIdr3Oz0riEHG2pOThsGyQ9gBqpWqAk+dKJBOaaaR\/HroMp4PBv7s6s0FZsC+yQucwr06zsP5KqAyiKRzamykb4YCPgnxerra7J14OYPNyVCSj14hf+W5FQEnXxLG2cpvTLL1A9rrJVbJrxL32FoqGGfQdl9XaeGKMyws5BIcfxm\/7J1nusFG4U6QO\/EgI+Q4Ag3CSZqNDzQTam2gpsKQ8ar0FLJTjRVEJbPq6ZFh4ALxoihW5PumQgJ2NOrOjBFWC5xq5A1NNXMXdHGnZL\/ERH4HlROeNU3J4GFEpLAyRQ+WPgQU8hA+\/EV8AP0FsLHeg+DnuDDIUbHLtBypYcKYoS1wPVfBgalInBbP+wzgpF12CvHMFt\/dtKEpQ1SranizTbJKiMQs9h+fWQ7iRaqL4864aKiVNNB7ePKlEN9qlM+ZYpNEOClnjhGclUylBLWh8RbdXC1jQE8eUm0540fsxa\/aA0UnaxoAbo2GcW32pe47hwdj+4AN1mFbKSegS1fNe34f6KJEGBRPlWIEgF7tClyToOamFP9L3\/AOUUe7HKrM0hn5jzuvWbuNmT8OnE7A0IuRDzPMS6kLw7d7y0hbwafnPIDexg7TF8oJ7fjzgYutlPq9CP+8KRvA56cum4VJ3bFh3c\/+VmRCnMj2JSSQ0xya4xQMl2mSur+5Y+AiE+egJ2gemNqWjCmKdjFkWfKAB28QdgFk6UICQo+kzWFCjVlViUreOn3HAok90I14ttH5iFhyObyI5Iq5C09uvit\/ID53fTiFXhuE9mv0f7X6zEDVGYPVDnJLutX\/FX15mKpu8HxfgboMt3a3JgfrkB3sOcuCvneHpvE9WMDWCNG91SRwmp1R+d4kb0YOLLTJmygtwS6cPmVj6ilMc2EW49T8+MAokaXoZWJWeTov8beFZvoNrFIg2wQ\/hTsNioItw9lwKBpnHsETNsUikWOKFHt\/E5\/i2iKOB3dTDKsWWSzGtjiXDy1UY6uaKchkschuuXeSxU0nYIiv8BDQ\/FuKwJwYfpIhC7gjwtkUrLo9TmT7wu8HClvpAGRwBgwoqZdLGpVY6KgJfokmi88M8ue3O6egNqFkGpU5M2nz0FsDDMEe7Oaq5TqztNymL0Ec3qBQoVgF0veIbn2ifUhow8DrZLBbxy9beNvfdJeQ6\/Gnp7qltq9rVuaNFK+3qzinZnR68GWz6MOaxSezslDD2ifchVzFX79pWBzG3orKxANfxHCP9O66BdTpJNDhhS9GNlt4j5kAp\/TOFm8WDUNhZ4KkMyLQbxF8\/fNtbFQx5STE1zpeTeJYIAC2uSgFuK6ELMKF\/EmnOR5L9XkSES31qmhtyzBFonMjSMetUtmXsoAjwDeIxynCZhJMHb\/iu\/+mUKH3pZTXDYrB71E5OyVlnJvBvQn011zWsuM+aeGI9y1rI\/PPv3VcjQokDxiKjH+K6EoO\/mITLdEuhRRL3Z9jjy7bimK8j+Rwhlyoz75ihqg3KTbl\/KeycSdK6eZOuxuH42R6cK\/XMJmmwgRWH7aUe65slbhEdeqciQmgTwmqUZZt1YVgpVFBTwLCxHlwoU8zEYPQK7FzmdBl2I9ziHMWy607ijzjWCi0dousy0RudR1BLuaQ9+srMbSOxeCqTXcyedU4uDtMaihHZByH7RAZr1nnGxd35Oq4Qtfqwm\/A1HZdD3o0JdkMGumO9up7Mbngn0cx\/0ZvRyMU\/oXPShr4ZJfDPMIXpVIsj+zea7yIe0AgAgX9RPHYhIelFdOH4OHXfvVjAt62OqH7l7FdJNNWHaP8AEX7fqgGaj7SY5buY3S9bQ\/W3yPlYuqKGZHf9UxDzsY97UI01NRT73Ny\/0zLgnUAahLQMNiNxsa0gZ\/h8NwnZ9eUrjWFlz1sJNCtHP0xsDdvSmvzu1mQg4UNMo6kyzRvxk8Vwbo\/UYS5j86iHYAiJFNGW6s5zYIhB6NWO5YSBxxXhI3PZFtfx+w0dLEO+Cupu+v65wsvb0JbUgm2F6lmf+psDhOkEhGyCIDCNOFhA\/xJplfebUJJ3xJGUHxbnFYyGA9U5esZABNvtMJgW1BEeExTW2qHp82doDg6sT68ML8UJNiK91nepmClcUlId6A+0lTWocFMuXsbyxIxGXAzgpiDeYJd\/LKZ7bJi4wXIKVcs6rR1L6k+30JqfyBSaFLHHFCUsOweGJDqW1wstAcqZJUcNK2c6wWlYD\/7sULow6AB9lf+VQCMH\/hwe8idmUP0qRGcdmIR6k+vbm+GeUve3LxavFBmOzE5o125U5sWOMho9IARovP7eKxAOXTDQiu7uQpdrmEbUShG\/0jdMZ8T7NMfO9eaWIqjFDAMJ4spQsJrMquGuB8Lykj9mkgaE9\/kuWaSOzjnYS8ue8bw7DfzZ70pExuyBB4rhoMCHmhrOj6qnaTKxv14hcnK+r\/urRIAbuvveENb5\/N5c0Dn2UgxC3PbfPYaypyoCn+NYie3qUQhwiGWfnSapqirY6MVChu9ZfftQTs9Xp5bMbv\/Fxs\/qUTwrMRXnf0TlL+z8x9vHJ6fhAMt1cop5hwvpOJ8PvgU6cG\/JAfexLpVydonwqeZvvHiXDFDj0n5AstQzitwe2x62rY+p5vRPBeiW\/zihzz0Ym44iwyhS7xPKlHKk\/\/onjChoyMTZgbeNyZm8PR0hvcoCU3i7bnQBzn0c9DCDlrbrnKeR+KnXQGnl84CMBUVcCN\/LZ1FjVSaaRKlmPlOWtkIBccKMpOlbZQ3mvxkkjgVtS7uZkqHyZWUeubCUNEWbf3MA\/DiFe5T4KKxVmZDXeHJvQMwG\/v+h9s0vkv3Lw\/cV3NMWbRdNa9UKnXw1V\/c\/qY4NXQartTgeJAVFiD0Yi7wAoA6bDFVMcF3BbZHSVEVm88jDUYHerXeVmaPRupOS0EcgurooHJid+ZZN1lr+FrFJRRxn\/1nN8PB9JAjLFN\/KjScUdSYEJyia0Tmkg9uxfhwSbcv3pjbdUIlTcS2o8uEwX2G5AtEklCxNCrdV5\/yl+CF1l8Ptz\/JENgKFGitW\/iry62f4JhI3Rj1hmet4wERcGywTYPHSygSlB1oGBDY4wlQZrOqn6HvhH6mIjsIpLz3PjpuykNz+GKECt\/rsOBa1nK0G2gsbmgNCzs0LJW8H7ir3vgJAfEMTO4LIDTJVxaKINC\/ONi4+NqPOsQ1oyPh1\/5XY6\/bQOugMs9ChUd2j8QWSNVppPuVgSJyr+\/Uwr4LgOsGreqHHIFmAaj0pKxIdHIUdOe+DuFRJjXKUsLnS4RV9doVXe24oP082OCwtX7At74jWJh\/6aHOWM\/CXjaY2lau1FmjyKN+g6w1E9UJCyZp4e1XDwuDGceR2LN6rB7gTDeoM4OBMS3Djrp99RHapbsciUgciftY74FDy0ij6sepKbZcAq7BTYnSYFAb\/CwDai6GYpQEYfKW6GLXSf7flEac0\/9ieEMfSz7SlFEv6m2TjkMfI7hLKe7uOpMun0xsw5oDtO\/GryUeFkSmECGUQYhlEJoeITuY+ZKSK\/l21pmU5Woo7RWtWct7+OyI7+jxzz655vH8To4Rru7NGvdTl5JONnaiBbGp2ySi5u+nHsq7MIj070zIyiND2gFc7B05LtJBHcr9r9dOGcpelYKooHlFPhCoQQV1EjoX06t+zTEdInnx5kIhxGalinCB2YWKJ6tf0RypjroW6VwihRNz\/Iipa2iOlVICGP\/Z9ZsJwfxp9FPMSWGogmDnTMeneu7KHhhvaMF8IRzAV0zwOFg9jnjAA\/mpjT5dXbTBMQOzfyI1x4OJzJ3uMcGZPAlw12ReV9c4OdnuY3IYLPZDlZOlOY8k8oYkYIZkiCWr4hNdBMdWNMN7aEoakBZQC6M3AmQWHrnScDlulXL2NZghfOcnhOliFfxIyBw4Bqu1FqAzmoFSuNrAXLbPSQXEV3ZX8ibbZ9eND8S9S\/rvoSnaKOS6D5TaZfEEF7ZdeoiSsFDpFZrjJPTEW4APrNsdRm\/PPEp\/zi6SS3iA\/JlObsyhGG\/\/D+ahXKp8uN\/cck4cEWoHYZ4plpG5MAWaCFuKo0F5VErmm2JY\/xOOpLMX0TM7WQL\/UpI7nmLk0qsFh2bu9bHNk45eT6JueYSK3GCGENf\/Wb5H072f92QvXkXHeMaUsVwAn1ZZ7JS5lEvWMfwTHhtuWI5rpg6o5cdmc1VsTLu+zccO5PWzHDRfM8GJj4cQ9RML87SGULoxc6m57\/82\/GFKoxK2pyK3w1L4TLtQZz6SLtHP9dklS0IwfdcixyrlIIqgpGhnrHVWmmzskx79sUSYKEOdQptMiiNnc++sVCd6CJuRdLZQuqmcuYHnW4dtvE5L0Km+6Ylw704OO6ZCE2d\/cHeri3Bmwiyn2XXY3gDvLyDNjXbVojJWbbd2uPIogi5ECl2sdTaVaJdZcRWOecImtC4B1Zd81apHkKj05uoWrXG74O\/Go+moTsp\/UFa9IP+MhZSXmRNfwXg2+0ENLpvjKuzbZvwslqAI18oGpXrN580pnh8KCTE76ol+arbuhzADGQFhDEo5aPC7zAWbVr8pCsYAuMQTuzZrGbhPNeUdGQ8bEkM0k8253DGHB\/y4R2sP3WBRCHqV4ia2ehqz+cl\/eRChWGRsX1FZFTg01EDepo8YzlIYYa7VGX9kbfRx22SyxtAazpvajeTkMQF+3VwN3FULODaijgI4KZcG2uc5UU+iEFslQfcWvpnN0GJhl1pxVkN22jgY7VbZs1abeFbYeCmhEtarB8cEXpsXxeah1Fk07AnELb5T6GX8fFJhUE+YURaGglevjFjEe2jt54jS6UOMQrk+ule54lvPRFXGM\/UYJ8fIfpEejllEEWt9rvS7De9vcMpsQ9MlPVq7IuGxMveZcxUqO3v0vvLIsI3B\/kobRlNGPpbm9YnYTk7nxEt2\/ZoOfYRsAMYUYkz13tC\/TmCDQkBCUzuc7npauDplbzklpbbw2q+WqV1jy4JuCxKmer3k769K9y2XDxsyx1pby9ownXp2J4pDYF4kKvwIwzO0xcq1owCHMDFl9D82lpveyFGpMFFHgo6pdTfB2GVRM4TggYasQ4mJEr\/\/OhyD3mfdjnItfl79ubceJSAZ9CoDRyrbYBr4PxMD+K2\/D1GFx0bTjdTqUFqJUt8nx1SkZIj7RB0R3XeKwVZee2exOCapwBtoAb0j7Vm7VI0PxgQtHxU+xlvoA8fHd2lcwwZTfi6ZO6KsAfkPXLHjH+H5xRXkgiREHhK6idZko6hYV\/Zf+LYsbSTvyuAawTinugQzTUEEcdomgSUy4Jqs5NTx3hwrY880tbkX\/j9QgrN2W0zeA6ul4LN4zx2HIMI+IpfaUnPqvXWtEQDZ0ooWfV4gytDU8iTWozXmXVbIJdWwW8fwlM6KBDXzGYqCPkBuMsd87cwnFb1EGeYHCh\/CXDmKDWgT616yjlx3SyeOZ0TngL5uEbtp3yQ8A5QoQ5\/1ilbfyGO4nCIDYtyLEvG9QEqvADE6gwsia6+F8qRWnk83wMm8ns0ysFEJP01ov910TSh0jBHn9VubD7BLCppwwPyxz\/1U1EOjmfqmn0zwjcnoNfCKUevCMHyrwQr4ux1jr1HdeMEp\/7VVFA1e30+v+j3b2FGokRSEuASx5vLlumgKUzUzsFus0tuTALus9OucUlj05d2auhD5+dbUB67PwGZxwU+SoeNWFzHxspDb6Ja7liWWNQh8\/sT0LsRIoeB9YhpDQ\/Ip1LOf7jfllfQy7MkG6e\/wQap2xPaqL3xU7lpTBFhklmpk39RdmMc8Pd8fcPsPFvnKucSNJkZ0IWETkkLV0uq8GIyRsuiDy9p2iOfBmbDD105SZ6gvdaNhp5SXOGV1XQgVGIwe8QO6qltYVGUAg8aNX22UmjbfE5YoywOtS2YBl5FhwWjPqQ2vIQpWDQ6H3UR5kwJl2Sb3GKH8CydMhGBdLcJydvq5xEXpa697phHkVXyevzuMk2B2WwWVU7pEwtDAYAZJJRP\/qoyDhPgySk16I+dpAbdJ\/68ZNIQPfSgX1uhzvuk27mN2rZ6olErzdQadurkh9AMEyC4m86SIExdtwApiLaEAnIv0GJF+7TbZND8e4SaMPXH+9xKB\/FTRP3MczbibPYMh8myK8eS85idAUQuJV5l8GsVZQvjEsGjFF3yGRzRHfhmczwb7zcDHtkRVsTA==","iv":"53db6776a5a4c3953803e75d233e427c","s":"2fba64662d7d7018"}