Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci
Here is the only good pricing strategy for luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"d50ae0a1051da27d65430563d319e471","s":"c52539628c593419"}