- Luxury Daily - https://www.luxurydaily.com -

Hermès CEO: Heritage brands must adapt to remain relevant

Hermès spring/summer 2015 campaign Hermès spring/summer 2015 campaign

 

FLORENCE, Italy - Since its founding in 1837, Hermès has had to adapt to changing times, requiring a balance of modernity with tradition, according to the brand’s CEO at the Condé Nast International Luxury Conference April 22.