Hermès’ how-to app teaches knot-tying, engages young consumers
Posted By Jen King On In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"8b59fb834351624a6b4dc5690431a2d2","s":"68fae07484b7ea05"}