Hermès’ how-to app teaches knot-tying, engages young consumers
Posted By Jen King On In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"2w5nmFIRnEMzCAFND2S1EK\/9M20slUgykc11FZb06O+zwzoaWE1+gx1+BBiA5+DykUKi2\/r0\/sufPuXL2qtTLAvTFc\/vE++frOpxW\/+tyyGQ7Ogb1Gm+uCR7BER6lPlYakqNdlZ0Y0lhYh8o12CfLOEj6aOUxgVJZ\/byDgl1IsSi\/mKANu82dM0LuhPLMAfYtLJwlNhG6U6iLeGqMHAknMv5tss6ixWKfBGywe1\/oS1wM0SWCbia8xdq0lT3UBRkjLCa2z8nGL5jblrAPHIIPFBrcQ1sK3CMomS65wnRzicxP8zuX0vtB5Hll7nMPMRZH3ifhoqs3ipMwfZp1D3fq30vyJeOpxvwYXptUef1Xy9ET9JBJgBb99CpLw+x8ct\/m3qg4R48dcNw2lTj57pQ08ZPuW6qkwxGPqBUSaf47p7Aq4q5dndkBseDPTLIiO9OsGDw0Tlk7L4g+n2FQZk4ysrj\/vh1VOkopDKDNlBb27sR4HJvxO1xOeU83v36qzDFs48u3nRqll6cEVxyI1jawnYN9aCDxQDOU5rll\/3\/KtEE2uW5qQgEA3YpK73o4TmEJ0GE0QGDdWVz96+kviQVVCb7X5MMmbcjJFQV\/iZXXgi4ypjf6JgORT68UWANnaJcgQDrmwGrLh7JPIhkhZnabQEF1gKxvjPj\/3izebuU4t6arO3BHnxU9aeb1nWPUTzRU5hiebA7fnBpVNm7SFE6Fb5+ujGgm7OmzVeLQ4QuMMcSQwt\/Bg2WxAbG5DCWmeYNxfAIJBM+17H39ACRclV+cBHqaemvVFmTPV8QW8gvGFCdEm4vFCxVsgmgio8wvD5aw9RF84fklLWIEH4U2jV9kB7dhlHoyOz3D9lmT+GeCb1gMy1zQAKjWUilJSx1CUWDDGF0vZnSOWjab3yHHV6vFlH47+L3+oQmP3xhU7U9CDrXkBQsek2rW5HOAM1hdMOosPZL7AhnVldqmY8r+KBZg8VjSu\/9tUt4mVwW6RgBIzbr0l86c0hcCZoFcRSmCW9AnyL6gxqnPTYU3Ue35izXeL\/pBnf1yBEn16ysYdcNsyXouK0lOvuw2SUFLvGiyS1jWmXaiMxevpWM84eQM629v0LG3JsSQ+CrnDzgDwXQH8KRCjBOdQEUgv\/aGDZ3QXizgI4ogtPCybGDLg9Ro5TYCplq4IRO3VvYVl+QRpy7ERTmTtAJX9SfQ7WKBt6lQE7mbmnGadG6BKdKZAwNRQ+oRPnOu4zPHo7+G31qRgH0Ol2\/DOyXvQ4o\/jsjciXJckZjtjjKhtPLuU6gyQVWTPrKJubrk4hmKwHoOrKHKihWq87Qc0\/0pB8gtvUmINfXa4y8YTLkocQgMUkjNwpBSTrqZZgbcVeuJr9sQ2mG1LcLmLcW9yg1U9zHp0\/ypnnTWGORrZtVsRFidchYN3q6KN7DO6\/mgyqz8of8in6SprhVpiEB\/6Cqfvgm1Z8L6psXsoOz+iEj78ZnQrZHSS0b91UBkro+Ai8jwom0oS69TpYMYBf6mv8wAVDHB2U1v7OvvAnktUdoazHOMxgY6pKqlhPlH+aD702B1z\/B6N+0IKomuR+Zgmjj+qJxeG8FUq1aw4ppOBaX89QSIY0w\/MvqFKkWOMVEfhl6FtmTnyI9WGXKsDZpoCBMV7GkZWxIBc4HtA785gTU2K3eQjbHEk\/u2C2X3Lr2alKbxopn7\/1D50oO\/CjgcLFoj\/B8KR+CNB75SwVb6qfpxtSp6epfurJyV7mZaa9S7JdaL7zP5GIX9jP\/mYcvroTDVF8CCTpkxoxY1w5YnpyAb2SXqZZ7rIQgdh7PSQb8KPUfsLvsW7Sv8sfbMcLNpss8fmG7mToxE5fa\/PJKcDuN8Gyex8LFWLVmfHJeBLZgyVJhPKGK6zg1Llzm+jWPhFnhDST9m9Vnq6N1GugVL+Flc3orjWB1cnZ85\/YIAfYqS4gJbaServ1G8HBs6z5i3CeGXaaAq52pb+PET1TcH1EzZ5mD8\/N9OzoY2srTTYW6FOAyRLGdCpG8jgc4YqeGeIc4zRLcvFvhUpwe2g\/xm1Br884xAE4uAIBIYpUmh7PstVV9tKCb34FuvKur2VJfdJlXreI8cVfbUqSgor9Yh9akh9\/nSRMUR140s3LB49OXYmRnF+VcestqhkRZBUbh99p+l7X\/HF4H1aAYEYBTwsNXoRibTAzDAcrn8uNdEN6lR5iTacit4ft+dDtmZi0qn4rCC0FdX5Eezh2dPxpmwqmVBMgnZNDWEdsFM4e+Nt54mkeOlPL9+Iga2EEsVp2yGy+twz742Cv6dCK8p0Y\/V3txDZ\/kt3UjP58HR7kwfTl62uSEmIvYI\/0DbYea9b33btZVezuyjoaFhuU97UCQmJYqom92puDU7ws+qFpsq3isgenIRKKzBWMQkfitPM8VvJWk28pxceH7FziWGc\/Szh2J\/O6qDIKner6\/vasFcRtMhhoE+ZCk+OT2tFc\/nnqiuu9SmRf9YEI2aVHJpKFSR3G8z8zcgFRmkGT89WPhGj+658OFBYitYBdyCtxqZP03KggfuJKOcnoRUZUTugt4ooixmNpvqqhU5ZnrfpDbHUwV5X3Gwv+deVJYBwEgCTe0N+feLnMAOH0FileDzeIGOVY16OkEng1ROyjElh18YRmVQ6\/1QuEBe6ika1FZOLBN6tyYpto1hHewyOvsRcA3pE\/cXFHRtkN5SoSpCUViJ594PWCLlBedgikqNwjzEWOXYQyBe7DTppZwZrg0f4pXmhqlDp7Px29+U5+lBK6l8FfbhnOMwd14SzqJTXWPYNOq+ixXNCd0O0GVrjtvx+k3cCy8sMZ8VJoIvJmFnh6BQHNkju2WZE7sMvaqpheAOTnGcfoPm4QLsD6SWRz8L0c5\/Gwy\/OoTCQU\/bXqFTP6QlEpOrCVJVNED7VZtAPUZ1wKRpaB2FYxWsZKt0gOgbZjWKc2iAf3OZlxiZffL6HKyB3+svLEzaPqL\/A\/hL0PsI7LnoFQN88gdbbbJoB9xtAxtbplmdM8srF99GEyUzFKQpHVo681xRVKVwN+zrA9SmN8aF8eiWZEcZnsldu2p+YDSmJccz5pHaH7dfpuSZbt6TXiSWw8zZ8TCPeBIY4\/H4GihoHTS8sLBFRPuROLfjyHVkGdLtCMtfSmzwxBdHdcSoo6jeZPIEDeAX1w43tyS1t8LZDCradZ3iEk\/OODPn2Gc8qICg\/kccME5kWc3Y171tZrN5HuRPeh55LoX6E8HhW5wBnGD5JW0OdWymkiuziMVl+41gWPRHLPv2WWQ338bdxNiY4eRUg\/igGPIdXRX9QmnDYkc2D0vTheXHFWcAMKDBlpCcUqc4XrSGbL9v3yYfBQLFtalVUgg97U3dzrI3s0Ripm+TAXXzJzRt0i1UfLtyLh3ytAEZjRtwwYrfaUB5zEIJIaq0wYH1zYv7jhaiI1bhRZseuGxAdWSP1YDK0rzFFDdK+\/QIyCyntnBJBicEKAYqds5eqCAQCssAkBqWdTj1\/ckgqEEj+dvpjsBndVLJcziEzez+I1FtRfqomXU5gRTw4RbxeGKKyXfKxS02tX2+O+vXtokWqV1lnADRrqJWZ526YWz1hpU6gMj5KCDeeVUf7eVa2xaR2g83IHICwTiNHZD4AkLEckwdAI\/+NWH4IPLL4UpzkXvout4S7W8p\/rR1MVNvM+96ptSQzslr+ENkG9nOlGUDOhRUNDJ+8WjMPkrtnZSEPU3aBtPWp6Oz0afUD5uQGSwgd80+hSwPztVT0aXvlRGfXoQ7mYbCG6DDVRMLgi1eKpMbaM\/h\/3YmTpfr2S8pADkI4wW0js5IUUULSwEjpsjwPAmQIBI0O\/OpwlT3jY4063v42SsObeINwgm87Du8ZmA8ZMUcU1P5wAKGwvRwufnsi6d6DCygEF8RolYunouBquzBLyUjppll+okjlxyYKFJzp6\/kJG1NoDVNXZoiaTfL7bjtWeZmKKt82dokx3LYHFdQMkpFC8WyB78XdZixXfoTFwigjNH0DJnBId4UiPtl+Ia5dRQKTtP9cjjH1nHccqRLPGRR1f+waD4BnqB1rwU1VZ7gKIhjQMYxopVsAlaMcjNgU1tz9WoLkuz0X1Puk4WanPqERyPXI2NgIUBJcy5ra\/TbP9+OzmcIa1oFzSbhgwlioHI+yeuk8bmcDD5ygQhEPSCLNDEydqvwBbgkaYcsAAMJd4UMzK+bHSJUR1AZcZ2hWB8RhO3ViurohrOZspO3PlPLT\/LBMuMcN13ViZPgHoNtR5yEnLdQqOOcBiLG32ulKiHLi1MzPAMwhO8LMJMQwRxh6kIyZ9D7qRxswp6RvXKJb5eaeT0+4qFLPO+MBjaqaRnhE0TSrDCMJlqar+A3pctwQP80wP\/kj0p\/uYhlxW412e1IkXm6NbhGukGHKYe353iHHtEBV+lPbzYnpDZiuyJltD1vXjCSH07\/4XIw+TiNYoR+YSxb5\/eOv3rFIHygKmF6vMkUKO+k\/7lf9Ce3j7swUbVDNOmxx2hEgIAJAf0dyX7X7bsOHzbYmbY506GiQMC+1lNnFXs6DvWkPD\/2+03q7eqKyp8t\/sujIgamGlOzt0mF21lH2y32o\/3RfRtb7XD2UqaeVHTynXSUixzUSMAiHYyBtQlQJqsO5oldtOSD4Ilok6PsEsORu4z70oWDSjMaEctjCrRkjJC5ZXKNggx4VB0uwAP6tg\/kIkZ\/IUyCfNAhFs9vAVUKwBEt7\/38xANuBOytFrbKHjRA9PcWbt\/3vxq55mVPn93HWjIU8sP4t594PXYPwDdQciCrU36u1E9304sNQXy7Fmk71UMaLtaucZw00cAPjdthXWYPez7C5QN\/qFKAFmP3QPMVS7HTjXRc\/qDQPRlD5UkklzDCK2VNxd3pyoHlzhW8FukzHtqrAKHKb7ZDsiGnXDINKWxczWf7+o20uUYv7MrvD7g8fV1QTDS6rV38ia9Lmf9+XSHl4P3qbWW3JLlgVPPCxfgItZ4zEf\/t6R4Ipb2zQgpYOX51sAcT22s5h6K0drxGjHhr0dRZ9DAJewdYVXCdfEhOqRocSQBo1WomI5w2xMjn6\/iucJ4A1MEbu+Kh3IxDVY\/iu+VHGbu+YIUHEvAYy2CufQ5X\/dAcMsd2hJ2UoNY7i8SSGxUuNFyXjqrK\/Xg1QJbZZgvFnO\/t5SDtcMi+l9Ft44HcfVuNoA53tW3ZYpdSGBXSULw53IaKcD5hVWJ5oN+OTtUfXHSKTyjv4zfHmcArSpqRcu7G\/vxCOTICdW\/1XjU7Yd3wYVqsBuOgXS+pcfQbK9Ge\/QyjjkSAJ4NOdiaSsg2YtVxP+uO78rLuGfBxADdsHOqloyay3HnXm1cCauirX1O4eKefWYZ72Jh4koSa3t68LNye06WszIsvpu4xnnHXcy\/OZbuqetFIk3TvHLw6H4iCuulWrCn0QbC5ZRV1epi5UOEo5j5J0XNYQDDHGdDhIEDuXjcuNmVBt0MDHByUCgQy4XAs1hy8WIP+kP+6C6TOm\/Nf3btBzRNU1gQo3HzZsyP5Kt8\/qfHi+u\/3MQAcNjGXQz7kOeCKpPqYPTUC4\/8sU4xTju8YiqOGi5iJA3qlZyQ4MuiMkNW1Hbfh1yteGo1zNiGTDmcia7N2HuIF2pjQU2NKSf2keZaUWJ5Ln2Lc2xEkcTYBp8V\/nkIW5YE8eNSw3LiG\/cjWWtE\/zv1MaSpUdAv84Th4HBpORcBpW4jhc+URUJ\/LodFw0vBv6V\/AU7\/UN\/bTGz7baQvA6uccL0PHSjNAI+lqksTDSKgQhmr7j7fYAbOnMYKKbCSmjBu9pMLsHi+lYeIrp4gj6iaHFT1n64GwtFX1ALbHLfTyJkbTvJ+13KzlKhoU8X6x+xFl4OPYhje64OYfzCT6sqIAYtb1s5i6eciUTbqSfRfbkzC\/l1jJatENVoZwTnIDgLgJVdKFxu22MbPRP6RSJeK\/\/8Bk61VrORx1Tx3vD1\/CMt6Qh\/kb5mhgNtF7z7G2advMzedKIfMrlQO6amoWcYiOOB7qUi5S76HNtfCLKPbJjntv6UZqlUnt6n3zvwXxwI8230jlclzHiD2+iEDyHoeh4+RoFzzuPGsmsYpAW78CIqhkK+Wv4zy40P1ghlqsacrZD4oj5GF\/808w1fz4Od7w4+er+kioNaG7jgGf2OIG3SUF35VjVyJHB0AgulLfJWUIh32M6Vd96c1pRqPqtLx\/\/qgCdP+uR51rwnQ6kwPV8hDQahEg5wK9mfFRgaPMLUE5fOwz5TLiiVUeOfGmKYx6bFfr\/eDitVQZzkIDAmZCXkWn1iQHiYEyHuU3nq1IK0MO3a8Xq8Eyyl+OHNeEcgBB0jYcEyMZOcXqzCBaHOgARkxmhbB38v0aN\/zJ4oZ\/q06D1HWSdJvI2GUseTxPwk4XZcuULrRIvgVEXJrfYFyfZYhSPh8dLqEN9+c6hNT2epGPjZNdDfmmy1Ufe5x92vLtujjEOW5eGb7CKzYxH8HTAfbdgpt9f8sZEoI7sSLAlFF0MnL+gGdHQOsq0xSnTf\/AiLJ\/\/AuPINOvqsmTUW+pTVr\/y3kAOJ79+vCbwuIsqH+LuRVnMsLk7AKazSd2DUkTEGf20odPCJYsaD1aJUZ1tM0XbXvLurkzGEPDD6uimPQKqNmue0ylfECDQijPZPHUUrbIXvQpxlhczpn1nCuwDzRo0hLGjj+4PFOcAibRcq+KnJ4yPJcpKIQIoquk9AePYJpZvbUWnr6\/MWMUOd8MIoECij9l1Hy4Mbo0u8w3kj01yVlgXg1y1HPj0Bi+DSRyxKEyj8C8ZM5Kedb55bTzMj5u43p8g5iwVMQ6FfyhSMSh2JNVVhKDXyKxPBCKHdI2WssS65CKZ0lgYf5lGsOGRA2mAaeRb78vc2CoMMubFPm9zt2LfXpp31cH0K22JSmT9iid7reEOXyJNqwcZI53ldeeF2ChyR6DEGhHB4iNwLMlvHO2cnlyaLCq9mUKCmczgg0MXsCuMWyXHe\/X9LAP8kqA1LwdmnPDr3SnKt1i5YHzlvZPZm15gJjcyh9wsOaai5nqwrvpMXCjAXdFsI7Dh9IwsptwI\/RNwl+2nArsWMztOtu383vG5dQ56zrOWidVusk3ZX7iI8leVAPMoiyZ4jRWz8Ss1+YNpE3gJvXhKiKWK6odD9qcafgqk9yX7L6s+p2ialkUGNaaVoaITWJMpkYGssaNsd+tBC4gUm717Iq3mbkRUALqS+R4B2K\/0+QEOLm9r9yrFuFCixmYMKhcdeGOxGdolGg8LCOcyQiyyQc6ezw9cMSY27B1DjYxr3+10d209LCR+42ibMuJwFF3tVkF5zQdbIomLJrZkJlLQ+V0hvz2INlLt38cNsagaGfjvKJPi3Vpj27Vaao4ZiN5GFqTlpUjAEyfwqAqJxiyJ+tyHKqlVCIA7DdL1N2Pk5DUR+t139boFIpo0vYKhOrk7FtSsY6N94\/q9YJc7GmHnWn6gt73CBjyMVfsAVMTsKlC22SCxVajaT47hGfVRcK55nrTvRWu0IOkjoFdBzr8XJ7nYSs1ZC+qdbxdCCuOnZREdbXJKWSE5dayEMdCEKCFmrnT8FhBCX7HpJuOZg+xMjPqo9AjY9KVDdtoLrFL1HcFl1QQHBdtzHtTuJvdtArTaWstGc8XZYP7d\/mL3fXi\/kHvxgi0Xl6VEUoNBPRQmVzh+GjN3f6dmDNPjrRZbW0d5oJ7XoUuaaWgUlA3QniDkvbM0\/aALzG++jiKm56VntMa9azqBF11pEEwNrRZEkA6t7HU0iDKBbkQhOM5vYVgSoZ9oMv9MTj6Cjyk0G\/7vhjIYhqpo4wH7zCJzu\/PB\/R1ZABUO\/vhvUo0y\/RM6iaZFCjIDNryq\/IvoZ8utUYO2JBcHFfb\/2QTFPUStH9ls3\/CM2SO2AtdzGE37A9dAtQccynucbaAyO9jWMbx4REXDR1ZRAG1MMua7GPoIN+SnbZ3JI\/xiEhcPU6JHkQToU0fnLm5AcQpsdY4fIJblpvfjc3861s9AjTHKQX4ybh3xWqcBRuuI8w8+X2t6O\/exXToV7oy44gq8sHyN+l2TETy1oHUuX0vj7o+qQTuieph+zvFZ7\/+ctR5vo\/Z8d\/Jp4QKCBoYDGhOkwbxLilZza2DrkpAvyaYTD1VhvBsqnZa\/Ghm\/QfLyP4vNpknR1Im3hg4xBFe7AQXToL4dFt8WpOQ5CG\/LrMHLwBKFcRneps7r8PLXSCjR0vV5mVI3gasSc4z8dsBGcoeJIinKvbS6EivpniL5puy8u78okmwFo+2mBAe+aEtZ1HTzf0ytx5hiWZer4e3hXnux3AR8OyaIOGnZlH9yYspAQ6ntHUp+Q0tElBYJLyZvz18ZBWcvLk2tFnpuqJpIvjD0p45DYcio+ZItQ6vcjScFBia4TNVTh7Iqy1bDmLQ9dagw1Dnzv7ju0GRPs8GaIEiObzB6ohFaa6f5mu49syZupCB0mqb888QNgwd+EmqGAueqYbAt4CFgzQvHQybOU1HFcbNfiVnt6qCpdiW1iv8kMxAcOnZUfFNX3Vz1yr0AK7dQz55gEgUiaMG39iQNy36S0bYRi0g2z9d8zYGIgYcqxNYZy9t8JJvUyM0EDtjt1Z0gH8kQjs2+69yLlKnaDjypIZKFNBmXmpP7Xy63l+IKp96eOYYJFcQrzSnHMIwH5iLYrWW7oT2laVCjgm1Ks4zK\/gNDXIXiqjKZmeb7yZAgcueXi2zsgCRP8V7IxxrFxmY2zNMJnR2I7+4zkwDsrphqjCtZKbVNi9wJ+3sQenaZPmn1c2SMgAhjt6PJWv3L8aDbDxkaci2cdWvoanA+s6ldLanDqDrXJZbJpse05gStgdurHOtlCmv6ibhtKZisTR9pKi8NC6+e8pYz+YpFma917U\/QW2FOBYhePMVdY+zpg0Zc2aKh9XbcR3ZOlD7BVumM2STioqqISFjukTZSm9QM\/od38J11zL5c2UPTq6rEs0ieNEA\/dN2rKCj0N\/Vvo+od7uTuslxEekXOlu2GH2S\/QoxAeQcR2xXlkFDs9kPnkl0iaRYKD6yHQDf5LPZrnZK8Ibs3prb9vKv19Gcq\/RYaXWTniVohpgjC9O6TjQ6OLFBQ3cp4fgwUu7PKt5nKyem6NKkBXM0wXcp25fb63OjWySsDYnCfes1nWmeG9KrPALYxF52QYpEI8hl3u59bBSxb3HM9ySYPR1N5gvITu3DoSHwTKAlP6EoETxcT91DO9m7BK1ZpFytP353XBFgTsegEu70ZiwEAz6I\/0jT1wBBqbwFnhBwHnaI8NnVi15D7CEfvOJJCi8y0YerwdPUUw9AHiSksiPR4TTb13GEs8U8UNMsabiyB6ZL828omAtJa2WpisIpeWqCQOjpEvPYCT8YbBGTcqk6\/7wPds6N4RW78N198CS+JZsA8emHLN59nKjHQw4PxnF\/isyw25uv20eIc80fSxw0wwN1oW1hGYu2kzWV+jilTqI18tehmsejtlEe8jgmsxa119GAdCtMlehaWqYa2hGubp6MQspC+egIfo4LIFVLa\/dHDMVy+5lE\/Ud\/KaoyJyUwc8gxHVseVZmqTCXBv9Vc\/CqPusJUxgDQgVc61Aym1kcRIVCO1AqJ7ao6denRCWzlyZLgpeoEKSG+Rm773QUG9wrUDZfCPTEY2xuV77XQjgGbjGGqtcP9Btk682HEfdOCstpxpWuUgp+A0aXi9J3CfgK7zAjAl\/xG0aB5Q7W\/KPcwVduRoJIOGIFJVFXJ\/jZdpM5CMREphyZn+mj8KcfnA2TFEpUKqTPri5QZPZhI6PgSZusGap8AtHaAwZo3u2u90eEh6Cu8Wx3GLe7ZhOOvI6lQTm13wyXbkO9uPwu0Kjixy3B92k0qSWr6T71PHK4B4zBn5aekAOZmflyDPRvbbGVL6R21ufif3o624tbRVvLUwyOcCkthUeaF9jzfY+4ODSfIcKZcun4s9C2NCsY1DeBxX4xBnkJWg5Sr4JOOZ0H+tPCIGAgrAmaqXn6u3xo5xZ8BWQUYVlOb9AD\/Q6OiXXek0W4RCEATgrTP4wGyilnE7ZqNcOcXG+Ucqqcw8I1aZhHD809R4A\/ikljRqCHlzmcrB8AjUbC9wM=","iv":"dac0fbf6f675929d3c39b93d029e9d6c","s":"6daff6756accdba1"}