Hermès’ how-to app teaches knot-tying, engages young consumers
Posted By Jen King On In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"a378c5e93c4e608a08996140f22e19cd","s":"6779c8f20433e159"}
