Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"a8c910ca4fe300a00002d9779097d2b9","s":"427122bd6f266c41"}
