Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"056ba126fdbc80e7800dbf4de266eaa3","s":"a27b8260a955918d"}
