Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"91946aaef72ebb95be51508bb9856638","s":"00ff0935be06ff07"}
