Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"71868c18e1f37f764ce96d4c4b976c81","s":"9dffdc399b14e16a"}