Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"4b1749a1b9be654b963fe6d62c7dfe87","s":"a32c2ad2c4d2f2b3"}