Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"Ezs2QUd5ua8lqTO772LhyH8inFRzrR+RnxaX7mItrZ+ApOSgIJT\/xvCvVEt2JVyVdR\/EAjzKhoZKGgIbRLd\/ilG8cHKplD9TCPh53qbKt3RdEfo0Rq3RnKlhf5+4yJbgLZ6FrBe66MgVEeyTxKwuNzzeYGNGkNQe1\/25+hDkpWkBDZSmXxo\/cU2WO2b36BibvpHLogO+e1uKTTD9LLCEMyAg6aylg7J9hX+J2BmEwxvdReG\/ZEIv20BFkGHn+2qw28BOouyg9earztYHzb3\/ZXvGWoJGRpxm3duqgTQSgfo2FgYcSKGq\/0DL3\/wJCVYowtZCj\/+5kvyCs+GYSNrwFynU83\/LjMkEkiIyoR5kiSLOngKB0gDSU27XXATMiykvHgLlXwhtu1cNyUaBAFzvfSu0ClaWdj2XFfzZ+b7LWhiY+kh5n9c0eXVOqeqESJtS6KS1I8vz88vPBukDptFxQtGQjNSuG6+trSKLGvcRIV6QqrMZOJW\/HsmQgzK+oyu7LuRDC\/Wr3Ih9LVUeGZDhVySwiFnXAW4AGCPdheGF2TeCJjgP4tcK3SepSBSCKhONmRNF8+mWs\/od47Ev+19Lw8NYIEFAgVjqzD0eQHUL4CyCcOxHFB\/rpAlQysYH+mRXCnfYTvJ1zzrXuuGPIC50imy2uc5aJQ2a\/mXfYkgZSjvwabOkUrcvXz4zZP+nPuYp61F8cA2o8dQWR6Bjp3j3w4\/3\/ZeA73fXG\/kk+pBggfmJFh60lO+TwFXIdH1hYbJOsIthFzFHldJYfV4oFX4qZ5FtKE9YpKKiz9BfDCIuHgOhhJm\/pgkVQQGyTW\/+HZM18FdVrbHfPgXJCi73vWxU0mqnx7KQ3cry31Lq+tI8O12VHvPzeBvUZE44nk8ax11gPnVbAEvEWgBf975SNC+uRwvwf2+ZC15ExXb4IaY5ky58OokAFn457QWppSJuB1iKAMvT9qesTh3iYdclhDktfamiNRGWL1w1k1gt39Ee\/1IHWZgfBcYcPPnbTYiQAcFUAJaGLSPV7gHdD5ANjsvZLYMAnsJAh4hfOXfaQotT0GPputMAzfw+AEtWy29k2EifcXn9JnMuGNRQjVY7xw0pbK5Lx\/\/q46dcnyWCgoHHK0CEwpnQcdIvMgMeoplPNKmgDlstueJWl2eavirBYQY8jaRvgDZArhfkUR+PTKlIZVrj\/HMzI7UuehOBG9ozFwaHAdh\/uBtBJymFCvj9yxkX3UMc2nO+fg7OMo+i9WJWvadF014SQUlHEo22qcynFaQN8FAZbwiG\/Clt3EUfgeJ942+MgV3+pSOqywLBFxDhruSVeng5pMmBYeOf0DEY6K++qEqQcluRF3Rs6tLBd+u6rJZCB5uypJwRHeFk258MgWx1K3wcyJRXEyLzgb68i2Es9KIKx2DGJOGy7i6ZqotoxqwhCCkH1zmi8fYBuGAiV9rqVAN8Q9sXgd3IhU\/2QfbozYxXi7yx8GYTgZ7yv\/Te94CMefQt6LfE0qRfl7kMzsq0WIBMthhWmG4mtNLXqi1rckCtiTwxtA+TUnyctbxaJhkn2Y8DRwXL8B0wplWKunL0S9okdh9mDCvK0ABghuE69eqDl81yQynXIWHUMpqbZklmyHwpMdKK+L3gix+sK8PQeF0FTH04nAM\/pZZeLVSS2tlUMzlvUWpRwB2Ag7U2eosVmWaPJJK61WW30Y1DtKjZXBMdq+WH1R0OfMSxocULDOKcuK2YZTNwX1h0lo5shVAFVdUKHrAYFpNrEV3g72vCFbcZYJKXEESa8XRrQBsw+Vri3N7jEfk3IRmmWCfwXENiJqUStmTom0OuQH6ajZiYaEPJKVFsnP2DhHW2+BaIYYKBeGyKj6f68ENDZj9YhMT26SyMlAdpztiOaiRUzHC07\/4\/UXhlb\/M7MciXh1SVZIHO+EtIcH+cutdPXKPlsXHIdl6da20zkmqYxxHff\/I62qM2bSxJDuzjQoaZadTxiPcffM7c0WxqInpNNQAKVUAA+t6Xp41KwRmfUGCfYCfWSNclrkhKPsIb4N7\/xGQaSxvlyUJ4Mjl9kbwXhglW6HN4kAMbH8FJn9RuntK\/cU2ZZERiz3qXYriA9gAk8l0zQ0tUfO8PTyvbznJfnibi\/H8NR0QVD99N6J2LMnahzPbrFvbr89CM11HYKKSzttsyU0daG5zne5cPow70UnW3WiXq7MAPXv5EQVqDCMxrtjBy5aiX\/myOZc\/vgWVGXU+shddMZw2mMaMq7Xt6oSd5ehsgteW8sn9Ni+sAHVnB0V\/7otEkrFC0jk+DfXH42h1YlxlXlAdklr8cc0oy3UL9rc\/DyPL37oisOhsZxZLYr5DlEs6HaYdDERvk0zyLmgPJNeU90HzI56IzF5CWMM61EP+EWAQVXTyGLeUvf4otw\/a4JldCP1XDeo2sYEsnBqWC5d9+S0jSMVEhz2Ab9NS5Hy\/Ucex2PTbnT5uNG1oCp9l18gSOSpeTZ\/RLr7L4umsetOEN4ZyM2a7eDfBQrCVH03mwpF9clNNfv99TRZszVo2DkC3S5SHnpDxVlJQu82UzZLYWZ5l7aRdTySqYpVOHS1lxzNfMqQLPBDWqlcMs\/V8fPzG3KenuvKhoV02bTZfh\/5ukqRpnK8zzYggc0UDKUtE\/LrwJKbvPm+cxzOJOnHToiDUZN8S10bM8Xxgh8JRp1pg7RFt1ysyp6VSnve40mj8cH8MrYd698P0De1ABz3vy9QJJBHoW8Guh8yJrrAHsQR2G6vVabLclRCuP3x91uatq8qCNDBfv5VIjKzcV\/QIlsXVFo4y08P0zJT98+5Ud3nrMxb9Xir9CLJx8Rwj31GxbaB65tlBBxus3qY8if9mlBllNQT\/33dxoUgXxIKyp0qDC2kGvHygCQeuKwj5ndrX7q+Fcx592eREddFgiAgqSkCN76iYxV4UHy66UP3k4+YB76GqrJW5bgfPWDBbJT9t4BnnVh4MscXZSK9\/9qaiCc3pDuLk6ckA16XrfbumyhKeys8r50WypnU4hsI9yjCQXDT01ZFALMhChl19Gj7wnGMhm+G7bqNuu124FJ06QhwOo\/Wb54Ps7\/uxdUfuApjxXy0J+Nj+ug+JtPAXGvFeb7ei2r04i\/pNMEjE1zBqqqrBE0zAJXVJa8d+4LyXnNc0tLqekoHdml8INSMGZBoVDzkpjOsa01E53RYyxml7IQriAxPYw1P4BBzMxXgO45iRQypfTJSX4om\/oheCPSiwjgvDurSXCKiAxF\/BOe2aEL3KYw8fWCmvT1ZIlZBVn70BUVTvf1j1uWtOlIkG1X6JZus+dSwWnLHCnf07aGOS3hjfF9K9VwhZtmrricuyo+5qvI+OxcYiOwqUB+1HqOcXI7xSM1J0n0YBxEvtrEyDjOrRNcVYIa8rgDTQfs+tgP1mMejc5qj7KwltYZG7A2vf4c9\/sTGxq\/YIyHwjW0hg8QiKd2WSVZzLKuBOG1lk6f9haGvObg09Z8OY0uy8TzAphKVm\/9wNxUtdjg+p9GSrn9Psgb9tP8+T1BKgRYxoWQstivvjWeGFWRKnvgwXJgZW63\/6Y2QwX+VAI2B9E1rr3u3JK8nD8GOludlC18tR2bg7fklDAZBeTeTVTiLfdLn62L3mmyNx+2Mt3kbCJ3qHjyr3AUcUdvOa3BWn5HsWmlkqDgeYXyWRJ+THkljSvbaJQqR14rVKxUKFmQbpG\/TAra9aerC5gkIvPC9WwswyKyQmD4pKxi5FRBH3sm5omLPLQkUbAnHRJniw8\/+OFDkeSAjKbePwrPT3plBTcLkMsL\/t900yZ8YmahxyOAdKV5D1ns6jwvonIzZcmIlU0V+5Z86WXXSPLijiIKZ4CTZGmMCOSnqMq8oIzsV7czH33mLcMxFBLXH82Bob5d5t0wYtqy5BWwtxCr6b71qWwfM1wxTyfGHIPPgNcIO1Bi7xqUnW9O2SAfmxbqvQPXwbBoeOodWDKPOw9l0\/O2VcDOL3LClDUf7WBTbZ4kOZfpjsyWQSCWcZhQIxvoB8BljQKfnQV0Pc\/\/KdTNcCRamSA1XawWpZD8a8ASKg279nr7vPtionUlVglPXMBgnyWZrB3PyJypGV59ae+gIf9U6yieRVuSOQ\/d\/irAq35hBZMoGodbMdDL+b\/XvNXdWVXM73lviuz2\/DgVXZp8\/egWgDAP+WRxI9pFYc5yIi9Mk2OiEP1n4VzDE+J8mgMDriRnejifuC9PdNY9G8MLqQxu9ax3QPGMOIl7NejdGnRjHoz3kztViTUiIcUaFTbu+SKMiG++sFR6qLQJBCk4QYPGeDHdHmWt8fqWLxL7Pml\/TopUtZUDVMMyAPg6fWbVjBvwAfrqEy0y9\/m1G5XS43e4HsW5DJURCKZa+8ssy5koT1XJRuseBoQ6AyHakWuWHH06cFhXN2rmNm280PQvxbwyKt4roVqr54o7q8e\/phbym2onpeNSN1MXSCn6I2EHKqwks0HVq3xReo4Fxo6Z2gJ1gnOUdtFEvEFHuowZ5rZ7WGLDZ2r1+Wd7rOKEA56aBt8cWhjXt1yb\/HQDyIENho9VwtD4d62JLzlE\/itEVbx+cixSpkxYPwPe81xfkUJ+Wt5ik43AE+0dgxi4nYOlO6mV+gb11rkAovkq\/Y5eGFHnjIpHZ072QoFVPJQzNK\/SsIwSFlqy3Do91wsedpfRza6lUWbWgqq2XOE8D4BbKiqD\/clzkudV3Z5ror0NrCzyRhrR7XWN66eQhR3uI42EYXypXb+oT7C2pz7b7\/XlRXE\/hjZYN7XFNuBx38pVLUnNUtNwX35\/xc04qdr+kEORBPYkeaXOXANcb+Don+FaBetyfDZvsZ08akJamsDDR5SYRr7CNcwOz9\/GrvZ7gO\/sMIO44tQU5hWJIpWingN5oRyMzzWWdvjKN\/l300hTqfVQhKIUXTzHf0k8zYrcLA3XaTgCYjdcwZu2a3szFiryX6tBuOdol\/Mzq7YWezUXgKkg8FIZNpIUJm\/y1WUbnMZ2SVrBriy80YXeMpdNngyzHhZDt7cDSUWJ9EVr3D+koJudaYW65wWLLNdw73myF0X8iVKLi4SbFYGbey8rA+d0xAhkfeHF7vpihP9PGf3ppgpRyP7nEKHfP7u\/DVgHjs56EGpTTARhy6yB9Ms8kGYRH1Kibt\/a4f4PiLl0L9oFK1bgv9RtWuLbB0FWS81uPQUE7MwVI+15VQOCNpVH14GEk5VCqjvkl7RQEvlMZZzgB17a00qJoUb7KD\/kdu6vV4JyAPa0dVaFEy7\/XvZR\/40pelb1V9mt5\/ItVqv43kqYYyvdrNLrixkA2pUJE2NCenZ1e\/TkSxP\/n2wHg2c6UiK+C5K8dtmsgdsXTwVinF9jtEV+O0u8BSXOjtMi6XS7CG\/8kJV\/B4nOIV2cFtH\/cElTZEQpqNKXyyQqU1yeOIdmwDonDMKcJ4H2BPY8Qy1odlVCzhlroyfuFiqcXEMOtJy4jQV0mv7QH2Mq+MqGblBafqbTPF+URXd8UphD9kq7fdAcBNmA0egum1LypiJA+a4pVyT85e0eYNq7FpqduJtPPzkP0GI8PecH10iTz4fVLPK5mScfVu0G9cTNnK\/eR+3QmTbE09per1pCYUpkpnTPSqa2ovSEK0z3ufC6Qvg2zthQ+J2pgmzt7cO3VbjTITfciwhTMBTRfr+vYCy9G6OcdDw77EzGPzGEVNqLZZg7WLBZp2IiKP6lMjExGtckU9Fa4j1ZITmhII2DE8yHRGNU6960MoKYAxSRzAj\/S9yf9XwR77\/cr+omkpB2L3Nix+mU0HuU6YBenR4\/jVsDyVivnIPKZa9N5WU2nbLys\/1Oy02S1Rv3p5wHe5d+9kX0Lb7O6IdBqrobFgDsgEz4sL64Ur3T78B7tBoSR8ULknJRgvAm9BITSp+8t3fL24cVuHRbBqyvz+kwqbwy+Y6vAFTda5bsN4IWnjBsmIlzRRjwIcK5derO1CzFgmbEzeHYuszm4m2Gz6jlOqxHcOeWBekuZxbml4lS1G2GgRFTuAlqLHxJfuMy0RXRxtGwxnBTcri3VLGzQOL+yRp\/YbacCtjRo\/eFD2TPJ3xxrLu9FGraqVE5PTCdvD1PD\/AdTQ1ZQGfK20GS6h\/vN7vGRktIa861pN5vm7k0qcoeLP3f4vb2RKg4wfMfXM3VEOHUb+zE7YZmeOGTuohJChDtDfOUduLH5Se7RUvHVa43iqrGAWaUm54\/SpaU1xvfGSMJqPUjL2rzG712fGlTW3siFfDBqp7jcJLV3e5uRJvuAeLRsxBY16ridqN6oTebWkKaUz++myOrYGT2YUKF7UER2c844BPTRrqosvnQB5ICC4hMXnNQHP4DojillQ0wGfYvQx7bRRHqBD5Koe61NdaBVxrb5oLCVqU7tMPaPkzCYHKeaToOwh4shd8Bc0j9iR2cHRKyQzDKscZ6wvbgGWqn1clJ04xsWhW02ETKlhpgmjq+i8HY8hQTDCXj3w2VYJQuOCGTc6X05jkJcbsF4OlhLo4G1maua79ukY5bGiQFj44Io\/CVdAodPY12im+gV1iFGn\/3fLz3ILi30554iE0kSL+M\/QnwDYrdRLZ1z2oYL0T1DBjJC4v1Iay2lMcakT2jNMpTTmx1sYCbCvkiLQC4d7UaG4+7M0el0zPOw0OuApdeiLz4Qav7JUMpcRynBTwTR8fwLxR+bAi6qlfreenmrBQ8LO66Tax5exFjrHsvl60EBCbvOL6H68oNBvVSfPfdhGHIGKa1GdfcZSzQGCrfLKqm7+SZCBV4M6h1\/Z3gnusYeapPL14jkyVgnRGLyIl3MAs4eyRRcN3MQbwzVn\/aW8+JReW1V5kbcnd6GhzrtBuh6pAy9hl9fR0KC2r5w+qWygUlrP97qr5zcUfekghqPGvI90ErzdgS\/3W3qv3MmQ+gOeRobat+nfcCXwslgUrgf\/FMeb2k+wjcLlcx8GJX4WL2fY5INt4M0+BbBOWqFk9fa1sH1vObDryxHQ\/4hNHL\/ThoFQnO0eZjYmhK2tE83yCBGv9Y0gimFlYXmAsKrZ3LsFRkhR4gFixZkkh6nXR9m7jltRgJE\/hr18n9M+J78Ih397VIal5Gon9s+V2gTiYDMdO32vAiEAp8WFKAB4dF+Rp5lEcfsGsdcL0H17FZM+dPoWzFMR484B1z6fF83uvKUKydmEwyO1TVcMxnvVMQn0AAtQdYrolX4Xq04sMSlDetA1MjLFloJZrn5PDudseyd+4Vw+kWT9TzvRGzClYwsYGCNvSMbQooGSaSzKjsBtxRcYgb6O7lO8ziYbyMo4qJklKdsIDRXkGoqi5QKeGWleFjUspnmD\/Y9KgykANVYPXfnysM\/5GbiOOPakkejKeWmRTIkDwkaJVEvQNs4UKKzOvkYyrZ5UVDChmf3jZ08JTbeUyGuMuFxxdAt1LcaXpUWGdaduMy+I3EcfpSyIHiMMR9nJu5XBfI\/ADIJIG1hgYGeVmkSlt\/QIKgN\/\/lnGgw\/Nnwgw4bdvlZSniB+Ed3Sl7Z6HcrqiBo8e9c3mPUr\/j41pFTQwMRMAaDwH8ge2Y84s3196PcgJs9xTplowDLHHFN82\/SRSUHhXrbyrjh7fUllgwI7GMXl9blrLIUuPPl73yCoRc6XJGlzKBipzsItmTVteSJlZnepe86XR\/0n2uqK8VwODMseEVXZFlkJrp8kdFlSDyUlQ7VouDYg0+rrBmQnAxDyYlT8sa1W5z7BYOA+Q\/AJMxHhUfkCb8U9kFHSydC7zRhq07UYkvE0Z+oDK8LpadmlavyHSMiVi2nEH6YcYvVIHURbvycjcPIPPp3JMcNojymyOF8izVQEFh9uDBTfBUg8Ced5s8hqzvpnweta\/t3lka1FEArs40UXX9YsHAPOVe1Mlic7twOuUMtAbL5JYIA2iYVxiOlBzbKKMixwY0xdZwyDKoysrqcuhyHK1ObOjVC1cbMABgTBj7RJJfkzh\/d2nU54VTkBnX2qBIbXPlCY1w7RlTZxsSqKLVgK8MZwK0V6MpuLQEk4YKnMWD+cu1eQqwG50NszqzoJ3+2Khais8C+fQt+xKnvXgQh9G2X5TQT8aNgToTTdU8YcRTnjOxzLTtnwNhDavXtSK2YdsZWbsAauwbu4bGNm0y6OzkcAPNbexCUriyDIzVrxb+24qtzurBPg7hqSvGDuhxmDlFXtaEMsTJYj+Y1Fu42gPYHGWmv+7MTMvnjsN9Bs6XxKdmYcfzuHNAQlwx4FbZYgJsbXI\/GTxLqQBK2h5HOD30Tbn796+WnqYdCEbEPnrYPoImZsfM7h02pW0yxeyrOVjivT\/dDwM7KLt9+MNTCpSGiJ20cB\/6g4Rk9byQ52mCRd8C\/OSPuE7G+HQ15kifg+j7v5xfBZof8HJaSmTU+RmwctLkIA9FPnARrL90Pm6pPDmogROJRjSM5fu+hqiXAf+hiiszpcMBpo7q8PcNr3Dh3VWlQbhsSgxqP7IohKQ004pnCYcil1OwM36hIaJDp5Qc7yywQrLI6zAOxHVyEosk5BcjOOZVmpZCCSYs5CXEtgi7xaGGeuVRmMksZ5BG+6USqXnv\/qDoqibM01JeJWnwJEwSdAskb40U+iSFUh1MFVaqfktxfzCSK+oxosl36HslQs8mIv4r4bYf8AlHnLwkW1mK2ZSC6eu\/McDcGgKahSb573a6qsKZKOUFxEKXtbgJIQq5h1BgjDB8ILvGW2iRMCeBvx+mLMuCVp\/axgHaExF59\/9jUfrT1a\/svjURPMoc+YMvv71nSXwQH3k1QSdSksXftyWMzeB31QgueDKYpuB2lYNlfGHtvEUiFa3Xp7dCMiV1wVMHK+jiw1iG8El+g8ihSA2dI5O+9mzan+BD3Ggw\/gMB7PoJg\/fTFhrOo3oQ6KHjoIccxyKjgtyYfEVouCP\/h62MPZL2osI\/GcW0OtnRe35g\/UQYJMG\/9IcKOcd7gO4IdL4OKzX2mI\/JVcH+x5hUz31OZnNYl1r6lgnPek3pX7qvF45SaS38hbH7BNhJ2\/+CHyN0fk44HviFdSfsxDcFQSpHULzE7buWxC8833f3G6Q6UtHwX0zW3RqrzSDPep\/PlvZJUuPHJBtMhqbIAHYWfw4fOcje7bPtMeKssxrCxOr6Tucq8J+181GJM7VEdCTrkoWm8V8KL0Y\/bxiXbiAfd8XsHx+QaoSmjudnXogjNCLepfJcFcimmA2kbxzVarVPBbhVUG4CCZgR9MlFQUiDQ2YNsUq6NfXIbJ7m+JoMw+s0U6GDozkLZPNIf8PnORK0DqMNmsHPXY9tHTC94FNfOWhtqlVGGdRhiOlrNRAWqgCzuWRWxTkwMc5G0W4XNfLz\/dsjh3ophOwwYNWOuwFWkKXop6yK6GpqpWl4ueEZaKoq05udytN\/vVMLTJF7RzpXMgYaXUtixwE+GGVGXvsT3+Sf30cusSApN30tYHPBFetVtMdCNbreGWijOqimCFUGf8zOejloGDjdo8RbogNf+uMAju5RYMF6ki4ieBpp3Hmb5azTHnWGogEr2NDvpCsKubDfkud1phz939u9ImJbes1fLe3J0V0pnvfA0IDFTMZ2JvM5VdF1WovuZ+IPa5wU\/uUx+bTlWcWpSgC5I2EVRHVs5djHDdUqFgJ0HlZdZA9okU+YfaD+Awo8c35exJx2s9ODeqzkky9pkN05pQPSAvf\/gn1LKyFzJKTp1KL7AsDehTca7fUv9pWPWajvwAuSmzFpJ5pbVpsYfGgnzJoCJXXDcCscHKskxsYMOjBW4\/qS1LJ\/uf78B1dUz6qccQNy5nt0YPm9Aw9h6Fge\/WZAP+Y\/wRufv+oftbzUp6MQsfTD0hC9TIw202sgiJb8yrrUf\/mgG0G9LASDWhJmJt0dcjVtCbeivJWeJdKG2R7rnH1LeZ2Eu5k3CsQHIXOzGMc4rh36LtfPn152kpK1wGdmqgKdWcw7J07yxaEJaYR0\/8Vwfko9CvzTFbGznxTAA6suLwexVM3hqag7lOjt6RlVJRMwFJOGjmofrWf9D\/DjmF6NInR\/k5amKCGms0011Aq\/fv5qan7PwI27\/WdqGD8OnEZfMvUozS3q\/RXLN5UctaM4KXmg+u74YaA=","iv":"216dd763a589537405a352995c3ee9f1","s":"4a744682de1c03cf"}