Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"728171c1b5b4f662fde46e8c1c836d20","s":"775b76940d15110a"}
