Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"317ea7de276f874a9796cbd6f6d8bde9","s":"9000b78eed4650d0"}
