Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"662188875749d93e8de8a0f8b22234c5","s":"4f641cf4d24ba81a"}