Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"4f0774060ae1ced30284b2d7c4f5b0fc","s":"f08968d80e1391d2"}