Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"bf5eb09c4efa4e753e60b45b1a9a6bc2","s":"c14b8dcc3ff92962"}
