Hermès’ how-to app teaches knot-tying, engages young consumers
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"c5fec3afff290ad17bc2bba80e911990","s":"a1cbbbbc6e2d58db"}
