Hershey CMO: Marketing now part-art, part-science
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"91652ab64d1f1837d851db74713b18b3","s":"be7bcf57ce417de6"}
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016