Hershey CMO: Marketing now part-art, part-science
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0cf11968719aa9404f2091fee536c17c","s":"0a62fe0ada4c4b1b"}
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016