Hershey CMO: Marketing now part-art, part-science
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"24c67f5fbefc232c5c9d07f109548bad","s":"8fc7d4d100838694"}
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016