Hershey CMO: Marketing now part-art, part-science
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"5769d0601b818c22bb8f20ade159bd8c","s":"b83deb1e7e6d5c66"}
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016