Hershey CMO: Marketing now part-art, part-science
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"023f7bbdb9ac6c7bf1e4120c8fcac9b2","s":"8c0e5e631f5aedc5"}
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016